Marketing Specialist

Canon Careers•Melville, NY

5d•Hybrid

About The Position

About the Role Canon USA in Melville, NY is currently seeking a Marketing Specialist (Specialist, Marketing) to drive growth through a blend of brand campaign execution, influencer engagement, and retail channel marketing. In this role, you will act as a bridge between our brand and our customers, working directly with retailers, sales representatives, and content creators to maximize product visibility and sell-through. This position is full time and offers a hybrid work schedule requiring you to be in the office Monday, Tuesday and Wednesday and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs. Your Impact - Influencer & Ambassador Management: Identify, vet, and engage with relevant influencers and brand ambassadors. Coordinate product seeding, manage relationships, and ensure creator content aligns with internal brand standards and campaign goals. Maintain up-to-date knowledge of the evolving creator landscape, specifically tracking the latest trending personalities as well as key opinion leaders within the imaging and photography industries. - Brand Campaign Execution: Support the end-to-end execution of brand campaigns within the imaging category. Collaborate with internal teams to create and deploy assets that highlight visual performance and creativity, ensuring consistent, high-impact storytelling across retailer websites, in-store experience centers, and digital advertising. Ensure campaigns effectively target distinct segments—from entry-level vloggers to professional photographers and videographers—by highlighting relevant features and creative benefits. - Agency Collaboration: Act as the primary liaison with partner agencies to coordinate the production and creation of brand campaign marketing assets. Review creative deliverables to ensure they align with the brand voice and campaign objectives. - Retail & Channel Marketing: Collaborate with sales managers and account executives to drive sell-through and visibility on Amazon and other key retailers. Manage Amazon A+ Content, Brand Stores, and product detail pages to ensure best-in-class presentation. Oversee Amazon Advertising strategies, including Sponsored Products and Display ads, to align with core business goals. Create and manage media plans, including banners, promotional content, landing pages, and paid search/display advertising. - Content Strategy & Creation: Manage the creation and distribution of marketing assets for new product launches, ensuring consistency across web, social, and in-store displays. - Analytics & Reporting: Track the performance of marketing campaigns, paid ads, and influencer activities. Provide data-driven recommendations for future promotions and regular activity reports to the sales organization. - Market Intelligence: Monitor competitive activity, identify customer needs, and track unauthorized dealer activity on third-party marketplaces (via Brand Registry) in collaboration with legal and compliance teams. - Sales Support: Prepare presentations for account product line reviews and pre-disclosure meetings. Respond to marketing inquiries from the sales organization to identify new opportunities. About You: The Skills & Expertise You Bring - Bachelor's degree in Marketing, Communications, or relevant field or equivalent experience, plus 3 to 5 years of related experience - Related experience in digital marketing, retail marketing, and/or agency coordination - Strong understanding of digital retail marketing, media planning, and content creation - Experience working with, providing creative feedback, and managing timelines with external agencies or vendors is a plus We are providing the anticipated salary range for this role: $66,300 - $81,550 annually

Requirements

Bachelor's degree in Marketing, Communications, or relevant field or equivalent experience, plus 3 to 5 years of related experience
Related experience in digital marketing, retail marketing, and/or agency coordination
Strong understanding of digital retail marketing, media planning, and content creation

Nice To Haves

Experience working with, providing creative feedback, and managing timelines with external agencies or vendors is a plus

Responsibilities

Influencer & Ambassador Management: Identify, vet, and engage with relevant influencers and brand ambassadors.
Coordinate product seeding, manage relationships, and ensure creator content aligns with internal brand standards and campaign goals.
Maintain up-to-date knowledge of the evolving creator landscape, specifically tracking the latest trending personalities as well as key opinion leaders within the imaging and photography industries.
Brand Campaign Execution: Support the end-to-end execution of brand campaigns within the imaging category.
Collaborate with internal teams to create and deploy assets that highlight visual performance and creativity, ensuring consistent, high-impact storytelling across retailer websites, in-store experience centers, and digital advertising.
Ensure campaigns effectively target distinct segments—from entry-level vloggers to professional photographers and videographers—by highlighting relevant features and creative benefits.
Agency Collaboration: Act as the primary liaison with partner agencies to coordinate the production and creation of brand campaign marketing assets.
Review creative deliverables to ensure they align with the brand voice and campaign objectives.
Retail & Channel Marketing: Collaborate with sales managers and account executives to drive sell-through and visibility on Amazon and other key retailers.
Manage Amazon A+ Content, Brand Stores, and product detail pages to ensure best-in-class presentation.
Oversee Amazon Advertising strategies, including Sponsored Products and Display ads, to align with core business goals.
Create and manage media plans, including banners, promotional content, landing pages, and paid search/display advertising.
Content Strategy & Creation: Manage the creation and distribution of marketing assets for new product launches, ensuring consistency across web, social, and in-store displays.
Analytics & Reporting: Track the performance of marketing campaigns, paid ads, and influencer activities.
Provide data-driven recommendations for future promotions and regular activity reports to the sales organization.
Market Intelligence: Monitor competitive activity, identify customer needs, and track unauthorized dealer activity on third-party marketplaces (via Brand Registry) in collaboration with legal and compliance teams.
Sales Support: Prepare presentations for account product line reviews and pre-disclosure meetings.
Respond to marketing inquiries from the sales organization to identify new opportunities.

Benefits

Employee referral bonus
Employee discounts
“Dress for Your Day” attire program (casual is welcome, based on your job function)
Volunteer opportunities to give back to our local community
Swag!
A Canon welcome kit and official merch you can’t get anywhere else
medical
dental
vision
401(k) Savings Plan
discretionary profit sharing
discretionary success sharing
educational assistance
recognition programs
vacation