Marketing Specialist

Jostens • Minneapolis, MN

137d • $55,000 - $60,000 • Hybrid

About The Position

This role supports the marketing team, completes assigned initiatives, defines marketing strategies, and tactical plans. This includes executing go-to-market activities that support organizational goals such as driving buy rate and growth.

Requirements

• 2-3 years’ professional marketing experience.
• Thorough understanding of marketing elements (including traditional and digital marketing) and market research methods.
• BA/BS degree or equivalent combination of education and experience.
• Willingness to learn, demonstrate creativity, and excel in a changing (and fast-paced) environment.
• Preferred excellent organization and time management skills with the ability to manage multiple priorities/tasks effectively.
• Experience in collateral development, marketing communications, and overseeing digital channels (including web/ecommerce, print, email, paid search, paid advertising, SEO/SEM, social, and SMS).
• Proven ability to independently manage multiple priorities in a fast-paced and deadline-driven environment.
• Strong communication and interpersonal skills with the ability to work effectively with all levels of the organization.

Nice To Haves

• Preferred social marketing experience.
• Preferred understanding of data/analytics, analytical skillsets, and content editing.
• Preferred skillsets in writing and editing content with an acute attention to detail.
• Preferred attention to detail.
• Preferred strong written and verbal communication skills.

Responsibilities

• Manage the execution and coordination of marketing plans to reach growth targets.
• Develop, implement, and track business-specific digital marketing initiatives, such as email, paid media, social, SMS, and JCOM/ecommerce.
• Design and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met.
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, physical/virtual events, etc.).
• Partner with Merchandising/Product team on all product launches and positioning.
• Monitor identified key KPI’s for the business & report findings.
• Partner with the analytics team to analyze and report on the performance and efficiency of campaigns using Salesforce Reports.
• Leverage marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.
• Establish relationships and communicate regularly with reps to understand their needs to support account growth (i.e., Buy Rate improvements, Net Account growth, Unit Sales, Gross Revenue, and EBITDA).
• Develop needed collateral, visual merchandising, digital, and in-school event support for key events.
• Implement ways to help the reps evolve local marketing and grow local revenue through corporate marketing support.
• Prepare materials & products for special events, trade shows, etc.

Benefits

• competitive healthcare (health, dental, vision) coverage in addition to voluntary benefits, including home and car insurance, pet insurance, and a flexible spending account, among many more
• Our 401K plan has immediate vesting, so you can start saving for retirement right away.
• We provide hybrid work options.
• We believe in taking your time off without guilt and offer accrued paid time off and company-paid holidays.
• For Washington residents, you will receive 13 vacation days, 8 paid sick leave, 8 company-paid holidays, and family paid leave.
• We support tuition reimbursement after 6 months of service.
• The salary range is $55,000 to $60,000 with annual bonus eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees