Marketing Specialist for Veterinary IVD Products

Pluslife•San Diego, CA

10d

About The Position

We are seeking a creative, detail-oriented, and results-driven Marketing Specialist to support digital marketing, content creation, lead generation, conference/events, and promotional campaigns. The ideal candidate has experience in digital marketing platforms, CMS tools, advertising campaigns, and ideally experience in animal/veterinary diagnostic products (Veterinary IVD) This role supports marketing execution across websites, social media, Google Ads, LinkedIn, and e-commerce channels, with the goal of driving lead growth, brand awareness, and sales opportunities.

Requirements

Bachelor’s degree in Marketing, Communications, Business, Biological Sciences, or a related field.
2–5 years of experience in digital marketing, content creation, or marketing operations.
Hands-on experience with CMS tools (WordPress, Magento, Contentful), Google Analytics, and Google Ads.
Strong understanding of SEO, digital advertising, and social media management.
Excellent communication, writing, and organizational skills.
Ability to multitask and work in a fast-paced environment.

Nice To Haves

Experience in veterinary diagnostic products (Veterinary IVD), biotechnology, life science, or medical device marketing.
Familiarity with e-commerce tools (Shopify, Amazon Marketplace).
Knowledge of HTML, CSS, JavaScript, or basic web development concepts.
Experience with CRM and project management software (Salesforce, Jira, Asana, HubSpot).
Graphic design or UI/UX experience using Adobe Suite or Figma.
Experience supporting conferences, scientific trade shows, or marketing events.

Responsibilities

Create engaging marketing content for the company website, landing pages, marketing collateral, email campaigns, and social media channels.
Develop promotional graphics, newsletters, blog articles, and product content in collaboration with internal teams.
Manage and update website content using CMS platforms such as WordPress, Magento, or Contentful.
Optimize website SEO performance and improve user experience (UX/UI) using Google Analytics, Figma, or Adobe tools.
Ensure product information, promotions, and landing pages are accurate and updated.
Develop and implement lead-generation strategies to drive high-quality inbound and outbound leads.
Manage marketing funnels, segmentation, email automation, and retargeting strategies.
Work closely with the sales team to improve lead qualification and conversion.
Manage Google Ads campaigns including keyword planning, bidding, A/B testing, and performance optimization.
Plan and execute LinkedIn Ads, social media paid campaigns, and retargeting strategies.
Track advertising KPIs and provide data-driven insights to improve ROI.
Create and manage product listings, campaigns, and promotions on platforms like Shopify, Amazon Marketplace, and other e-commerce channels.
Monitor online performance metrics and improve product visibility and conversion.
Assist in planning and logistics for trade shows, conferences, and marketing events.
Prepare marketing materials, booth designs, product handouts, and follow-up campaigns.
Support onsite execution and gather customer feedback during events.
Support marketing initiatives for veterinary diagnostic products (IVD).
Assist in developing technical content, product descriptions, and educational materials for veterinary customers.
Understand customer needs in vet clinics, animal hospitals, distributors, and research labs.
Use Google Analytics, Google Ads, LinkedIn analytics, Shopify/Salesforce/HubSpot (if applicable) to track KPIs.
Prepare weekly or monthly analytical reports and recommend improvements.