Marketing Specialist

State of Maine•Augusta, ME

About The Position

This is administrative services work in the promotion of lottery products through market expansion and the improvement of marketing processes. Responsibilities include overseeing all lottery products sold in the state of Maine to include the management of game development including price point, play style, themes and analyzing sales to make informed decisions. This position works with the Lottery Marketing Manager to assist in the development and execution of advertising campaigns. Work is performed under limited supervision.

Requirements

Knowledge of marketing research and statistical methods and procedures.
Knowledge of marketing principles.
Knowledge of strategic planning.
Ability to write clearly and effectively.
Ability to communicate effectively.
Ability to develop effective marketing programs.
Ability to gather and analyze market data, determine market trends, and prepare market analysis reports.
Ability to develop and maintain effective working relationships.
A six (6) year combination of education, experience, and/or training in business administration, marketing, sales, public relations, or directly related field.

Responsibilities

Assist Marketing Manager with advertising campaign development.
Work with vendors to develop new instant products and implement draw games.
Analyze game sales and report on results.
Create sales reports for all products.
Create sales presentations for review based on game sales analysis.
Work with vendors to create appropriate advertising mediums including radio, tv, digital and social.
Communicate with staff regarding all new games being released for sale to the public.
Work with lottery vendor to test all new products prior to being released into production.
Assist in the development of promotions, promotional materials and advertising.

Benefits

Work-Life Balance – Rest is essential. Take time for yourself using 13 paid holidays, 12 days of sick leave, and 3+ weeks of vacation leave annually. Vacation leave accrual increases with years of service, and overtime-exempt employees receive personal leave.
Health Insurance Coverage – The State of Maine pays 85%-100% of employee-only premiums ($11,857.68-$13,950.24 annual value), depending on salary. Use this chart to find the premium costs for you and your family, including the percentage of dependent coverage paid by the State.
Health Insurance Premium Credit – Participation decreases employee-only premiums by 5%. Visit the Office of Employee Health and Wellness for more information about program requirements.
Dental Insurance – The State of Maine pays 100% of employee-only dental premiums ($365.28 annual value).
Retirement Plan – The State of Maine contributes 14.11% of pay to the Maine Public Employees Retirement System (MainePERS), on behalf of the employee.
Gym Membership Reimbursement – Improve overall health with regular exercise and receive up to $40 per month to offset this expense.
Health and Dependent Care Flexible Spending Accounts – Set aside money pre-tax to help pay for out-of-pocket health care expenses and/or daycare expenses.
Public Service Student Loan Forgiveness – The State of Maine is a qualified employer for this federal program. For more information, visit the Federal Student Aid office.
Living Resources Program – Navigate challenging work and life situations with our employee assistance program.
Parental leave is one of the most important benefits for any working parent. All employees who are welcoming a child—including fathers and adoptive parents—receive forty-two (42) consecutive calendar days of fully paid parental leave. Additional, unpaid leave may also be available, under the Family and Medical Leave Act.
Voluntary Deferred Compensation – Save additional pre-tax funds for retirement in a MaineSaves 457(b) account through payroll deductions.
State employees are eligible for an extensive and highly competitive benefits package, covering many aspects of wellness. Learn about additional wellness benefits for State employees from the Office of Employee Health and Wellness.