Marketing Specialist (Full-Time - Non-Exempt)

Peoples Bank and Trust • McPherson, KS

7d

About The Position

The Marketing Specialist is primarily responsible for assisting the bank’s marketing team with a variety of tasks and projects related to public relations and business development, while maintaining brand integrity through consistent use of brand identity, key messaging, and other brand standards. This position will also be involved in market research projects, organizing and implementing events, vendor management and payment, and marketing budget development and execution.

Requirements

• Bachelor’s degree in communications, marketing, journalism, public relations, or related field
• Knowledge of best marketing practices related to social media platforms (ie, X, Instagram, and Facebook), Google Ads and YouTube Ads, full understanding of bank product offerings, and current marketing strategies and trends
• 2+ years marketing experience preferred
• Attention to detail
• Ability to execute assigned marketing plans independently
• Strong written and verbal communication skills
• Self-motivation
• Self-management
• Ability to consistently follow through on tasks
• Problem-solving
• Organized
• Analytical
• Interpersonal
• Time management
• Computer literacy
• Strong ability to multi-task

Responsibilities

• Assist with marketing projects to create awareness of bank products, services, and features
• Work within marketing brand guidelines to maximize website marketing strategies and track results to ensure their effectiveness
• Drive content to maximize positive community exposure and engagement for bank’s social media channels
• Work with all media vendors necessary to coordinate and execute bank marketing strategies
• Initiate and maintain vendor relationships through a variety of methods, including but not limited to site visits, phone calls, and in-person meetings
• Work to build and maintain professional working relationships with other bank internal departments and branches
• Ensure proper and timely payment of vendor bills related to marketing projects
• Verify ongoing marketing projects will not exceed budgetary restrictions
• Assist with development and execution of bank’s marketing budget
• Various other duties as assigned

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 101-250 employees