Marketing Specialist

ITW•Glenview, IL

19d•$66,000 - $90,500•Hybrid

About The Position

The Marketing Specialist will assist in the development and execution of marketing programs through the utilization of market research to analyze trends and to help make recommendations on tools to reach the target market. The position will be actively involved in coordinating logistics for trade shows, managing websites, creating effective content, and populating social media.

Requirements

Bachelor’s degree in marketing, business, communications, or comparable discipline is required.
3-5 years of related marketing experience, desired.
3+ years of trade show experience, desired.
Ability to translate features and benefits statements into value based integrated marketing communication programs is required.
Strong oral and written communications skills.
Excellent creative and objective writing skills needed to support marketing material development.
Ability to build relationships with customers and internal parties, including division leaders.
Ability to create visual assets for digital and print (social media posts, sales materials, and trade show graphics).
Proven project management skills, ability to document, plan, market, and execute programs with high quality results and accountability.
Self-starter with excellent work ethic, outstanding judgment, attention to detail, and positive customer service attitude.
Ability to work under tight deadlines and manage multiple projects at once with excellent organization skills in a fast-paced environment with little supervision.
Proficient with Adobe Creative Suite, social media platforms, MailChimp, and WordPress.

Nice To Haves

Graphic design experience preferred.
Portfolio showcasing content and design work.
Potential for a hybrid schedule.
Up to 20% of travel required to sites throughout North America.

Responsibilities

Develop engaging content for collateral materials such as brochures, newsletters, press releases, advertisements, case studies, social media, presentations, and campaigns that target specific customers, markets, publications & internal stakeholders.
Develop value propositions for new and existing products that drive adoption and growth by learning the industry and competitive landscape.
Through effective collaboration with key stakeholders, deploy and drive internal/external brand standards to ensure consistency with brand positioning as the brand champion across the business.
Develop a deep understanding of how to leverage digital channels to align marketing efforts with customer needs.
Lead the execution of digital marketing campaigns.
Oversee website content and maintenance.
Plan, create, and implement social media strategies across multiple platforms including LinkedIn, Facebook, Instagram, Twitter etc.
Identify insights and social media trends of campaigns through data analysis.
Collaborate with cross-functional team members and vendors to execute participation in tradeshows, customer summits, and related commercial events.
Effectively plan, coordinate, and execute trade show and event logistics.
Conduct data reporting, secondary research, business analysis, and ad-hoc projects as needed.