Marketing Specialist

Churchill Downs•Miami Gardens, FL

38d

About The Position

Located in Miami Gardens, FL, Calder Casino has been bringing excitement and top-notch entertainment to guests since 2010. With a vibrant atmosphere, thrilling slots, a dynamic card room, and exciting promotions, we're known for delivering unforgettable experiences. But what truly sets us apart? Our team! We take pride in having the friendliest staff in town and fostering a welcoming, fun, and rewarding work environment. We also believe in investing in our team's success, offering growth and development opportunities to help you build a fulfilling career. Come be a part of our growing team and bring your energy to the action! JOB SUMMARY Calder Casino is an energetic, growing organization that is looking for talented, customer service driven individuals to join the team. We are devoted to creating Winning Experiences for our teammates, guests, and partners. Our Marketing Specialist will be collaborating with the Players Club, Advertising Agency, Corporate, and other departments to create social media content and e-mail campaigns. In addition, our specialist will participate in our promotions and events, capturing the fun and excitement of the guests and Team Members alike! Join Bigger. Better. Calder. by applying for this position! Calder Casino offers a comprehensive and competitive benefits package and other perks for eligible Team Members including but not limited to: Paid Time Off, 401K, Medical, Dental, Vision, Life, STD, LTD, Employee Stock Purchase Plan, Tuition Reimbursement, Team Member exclusive discounts, and more!ESSENTIAL DUTIES AND RESPONSIBILITIES The Marketing Specialist is responsible for the email marketing and social media initiatives at Calder Casino, along with the trafficking and execution of advertising and marketing projects.

Requirements

Excellent oral and written communication skills.
Fully Bilingual and able to read, write, and speak English and Spanish proficiently is a requirement.
High level of professionalism with the ability to react well under pressure.
Adherence to Code of Conduct and all Calder Casino policies and procedures.
Maintain and promote our business strategy.
Maintain an open-door policy for Team Members to allow open communication.
Guest relations and customer service skills.
Ability to work in a fast-paced environment and interact with internal departments.
Ability to exercise sound business judgment and generate effective solutions quickly as necessary.
Bilingual - English and Spanish written and oral fluency required.
Bachelor's Degree in Advertising, Marketing, Communications, Public Relations or similar field, and one to two years of relevant experience is preferred. A combination of some education and 2 years of relevant professional-level work experience will also be considered.
Strong computer skills with a fundamental knowledge of email marketing platforms, preferably Salesforce.
Ability to obtain and maintain a valid gaming license.

Nice To Haves

Familiarity with Adobe Products, including InDesign, Photoshop, Illustrator, Acrobat preferred.
Familiarity with a content management system, preferably WordPress.
Familiarity with SEO and Google Analytics preferred.

Responsibilities

Bilingual copywriting and proofreading for promotional materials, social media, email campaigns, and website content.
Work closely with our Database team on the planning and execution of all email marketing campaign strategies to support promotions, events, new games, and special offers.
Managing and updating the department social media calendar.
Developing relevant, unique, and engaging content for our social media platforms.
Monitoring all social channels for guest feedback and responding as needed.
Fostering dialogue on our social platforms to create interactive relationships with our guests.
Working with our advertising agency to measure the effectiveness of our social efforts.
Coordinating and trafficking marketing projects with our advertising agency.
Assisting with casino events and promotions as needed.
Other duties as assigned.