Marketing Specialist

ArcSite

23d•Remote

About The Position

We’re looking for a Marketing Specialist to own and execute ArcSite’s tradeshow strategy and support broader marketing operations initiatives. This role will be responsible for planning, orchestrating, and executing company tradeshows from end to end, ensuring every event runs seamlessly and drives pipeline and brand visibility. In addition to tradeshow execution, this person will support day-to-day marketing operations—optimizing processes, managing CRM workflows, and helping ensure that our marketing engine runs smoothly and efficiently. If you love building order from chaos, enjoy event planning, and have a knack for systems like HubSpot, this role is for you.

Requirements

3–5+ years in Marketing Operations, RevOps, GTM Operations, Demand Gen, or a similar execution-focused marketing role.
Proficiency with HubSpot workflows, automations, lists, and lifecycle management.
Familiarity with modern marketing tools (Intercom, Mixpanel, GA4, ZoomInfo, SmartReach, paid ad platforms).
Experience planning or executing tradeshows, field events, or B2B events.
Strong project management skills with an ability to manage multiple workstreams.
High attention to detail, comfort with documentation, and a process-driven approach.
Ability to balance hands-on execution with cross-functional coordination.

Nice To Haves

Experience in SaaS or high-growth startups.
Exposure to enterprise GTM motions, direct mail, or multi-channel outreach workflows.
Ability to support basic integration troubleshooting or light technical implementations.
Experience supporting paid acquisition programs or working alongside performance marketers.
Understanding of contractor, construction, or home-service industries.

Responsibilities

Own end-to-end planning and execution of tradeshows and events, including logistics, vendors, staffing, travel, and on-site coordination
Manage pre- and post-event marketing (invites, reminders, follow-up, lead handoff, and reporting) to ensure strong pipeline impact
Maintain and optimize marketing systems and day-to-day operations across tools like HubSpot and related platforms
Support light technical marketing ops, including workflows, automations, integrations, QA, and troubleshooting
Ensure data hygiene, consistent naming conventions, accurate reporting, and clean lead routing
Support paid campaign execution by assisting with build, launch, QA, trafficking, UTMs, pacing checks, and reporting
Identify gaps and inefficiencies in marketing execution and implement process improvements to support scale