Element Materials Technology-posted 14 days ago
Full-time • Entry Level
Huntsville, AL
5,001-10,000 employees

This role supports Element’s Aerospace & Energy business units in developing, executing, and optimizing marketing initiatives that drive awareness, engagement, and lead generation for our product qualification testing services. The Marketing Specialist serves as a dedicated content creator and copywriter, crafting high-impact assets across paid, digital, and event channels that communicate Element's expertise and the value customers derive from partnering with us. Working closely with internal subject matter experts and cross-functional teams, this role is responsible for producing campaign content, templates, and creative materials that enable sales and marketing programs to scale efficiently and align with business growth goals.

  • Develop high-quality, technically accurate, and customer-focused content across key channels to promote Element’s product qualification and materials testing capabilities for Aerospace and Energy sectors.
  • Create and manage campaign deliverables, including ABM PPC templates, webpage templates and builds, paid search and paid social templates, sell sheets, brochures, and various collateral assets. Acting as a liaison to external freelancers as needed.
  • Produce and maintain event graphics, web pages, and content supporting trade shows, webinars, and industry campaigns.
  • Draft and coordinate paid PR content and imagery for industry publications and media outlets.
  • Develop campaign content that aligns with Element’s brand, positioning, and tone—ensuring accuracy, clarity, and value-driven messaging.
  • Collaborate with technical experts to develop webinar promotional content and supporting assets that highlight Element’s testing expertise and industry leadership.
  • Build and deliver digital and traditional campaigns to promote a range of testing services—EMI/EMC, environmental simulation, dynamics, materials testing, and system-level qualification.
  • Manage and optimize lead generation content, contributing to a variety of PPC, paid social, and targeted ABM efforts.
  • Utilize CMS/CRM tools (Sitecore, Optimizely, Microsoft Dynamics 365) to manage content deployment, landing pages, and campaign tracking.
  • Alter and revise campaign content to meet campaign goals, best practices, and a philosophy of continuous improvement.
  • Ensure all content and collateral align with Element’s brand guidelines, editorial standards, and tone.
  • Coordinate with internal stakeholders, agencies, and vendors to deliver creative assets on time and within scope.
  • Engage in content planning and creative review sessions to align marketing calendars with business priorities.
  • Maintain up-to-date knowledge of aerospace and energy market trends, evolving test standards, and industry marketing best practices.
  • Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
  • Proven experience developing B2B content and campaigns for technical, regulated, or engineering-driven industries.
  • Strong copywriting skills with the ability to translate complex technical concepts into compelling marketing content.
  • Familiarity with ABM, PPC, SEO/SEM, paid social, and multi-channel campaign strategy.
  • Experience with CMS/CRM systems and marketing automation tools.
  • Demonstrates proactive problem-solving, creative thinking, and ownership of deliverables.
  • Balances attention to detail with the ability to meet tight deadlines and shift priorities.
  • Collaborative, team-oriented, and able to communicate effectively with both technical and non-technical audiences.
  • Actively seeks best practices and successful processes and shares them for the improvement of the collective team.
  • Strong project management skills and a data-driven mindset.
  • Customer-centric with a commitment to continuous learning and innovation in marketing methods and technologies.
  • Working knowledge of Adobe Creative Suite for basic layout and creative execution preferred.
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