Marketing Specialist, Small Firms

Wolters Kluwer•Kennesaw, GA

About The Position

As a Marketing Specialist, you will take a more active role in executing marketing initiatives. You will contribute to various marketing operations, bringing creativity and analytical skills to support our marketing projects. This role offers a chance to deepen your marketing knowledge and make tangible contributions to team objectives.

Requirements

Content Creation: Ability to create engaging marketing content.
Social Media Management: Skills in managing and scheduling social media activity.
Analytical Thinking: Ability to analyze and interpret marketing data.
Digital Marketing Tools: Familiarity with SEO, Google Analytics, and related tools.
Communication: Effective verbal and written communication skills.
Project Coordination: Skills in coordinating and managing marketing projects.
Research Skills: Ability to conduct thorough and targeted market research.
Time Management: Proficiency in managing multiple tasks and deadlines.

Responsibilities

Execute marketing campaigns with supervision and guidance.
Develop and schedule social media posts.
Assist in creating marketing content such as blog posts, newsletters, and graphics.
Conduct market research to inform marketing strategies.
Analyze data from marketing efforts to assess performance.
Coordinate with vendors and partners for marketing events.
Aid in the production of marketing materials and collateral.
Support digital marketing activities, including SEO and online advertising.
Contribute to brainstorming and idea generation for marketing campaigns.
Manage marketing databases and customer relationship management (CRM) tools.