MARKETING SPECIALIST

Power Drives Inc • Buffalo, NY

32d • $53,000 - $65,000

About The Position

Power Drives, Inc. is a Buffalo‑based manufacturer specializing in custom‑engineered hose, tube, and fluid conveyance systems for a wide range of industrial and mobile equipment applications. Founded in 1946, PDI is known for delivering high‑quality, reliable solutions backed by strong engineering expertise and decades of industry experience.

Objective: The Marketing Specialist supports the planning and coordination of initiatives that strengthen brand presence, enhance customer engagement, and drive revenue. The role focuses on vendor management, CRM administration, and cross-functional alignment rather than hands-on campaign execution. Ideal candidates are organized, analytical, and effective at managing processes and external partners.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 2–5 years of experience in marketing or CRM-related roles.
• Experience with CRM platforms (e.g., HubSpot, Salesforce, Zoho).
• Strong organizational, communication, and project management skills.
• Ability to analyze data and provide actionable insights.
• Skilled in managing multiple vendors and internal stakeholders.
• CRM administration
• Vendor and project coordination
• Analytical thinking
• Clear communication
• Attention to detail
• Cross-functional collaboration

Responsibilities

• Vendor & Campaign Coordination
• Act as the main contact for marketing agencies and vendors.
• Oversee timelines, deliverables, and approvals for outsourced campaigns.
• Ensure vendors receive required assets and direction.
• Review vendor performance and campaign reporting.
• Align vendor activities with business objectives.
• CRM ADMINISTRATION
• Serve as the primary administrator for the company CRM.
• Maintain data quality, segmentation, and list hygiene.
• Build and manage dashboards, reports, and workflows.
• Train internal users and resolve CRM issues.
• Partner with IT or CRM consultants on system improvements.
• Content & Asset Management
• Draft briefs, review content, and ensure brand consistency.
• Manage content calendars and coordinate stakeholder approvals.
• Maintain organized libraries of marketing assets and brand guidelines.
• DIGITAL MARKETING SUPPORT
• Monitor website content and coordinate updates.
• Support SEO and analytics by gathering data and sharing insights.
• Track performance across channels and prepare leadership reports.
• MARKET RESEARCH & INSIGHTS
• Conduct competitive and customer research.
• Provide insights to guide vendor strategy and internal decisions.
• PROJECT & STAKEHOLDER MANAGEMENT
• Coordinate communication across marketing, sales, product, and leadership.
• Manage project timelines, updates, and documentation.
• Support budget tracking and vendor invoicing.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 251-500 employees