Marketing Specialist

ZenGRC

2h•Remote

About The Position

We’re looking for a hands-on Marketing Specialist to help drive growth across all areas of marketing. This is a demand generation and brand role for someone who thrives in smaller teams, loves variety, and isn’t afraid to roll up their sleeves and execute. Your primary focus: execute email campaigns in Marketo, support ABM initiatives for target accounts, and build ZenGRC’s brand presence through organic social. You’ll also keep the website current and help coordinate events. This role is ideal for someone who drives measurable demand while owning the company's voice on social. If you’re scrappy, curious, and energized by seeing your work directly impact pipeline and brand awareness, this is a fun and high-impact role.

Requirements

3–5 years of experience in B2B marketing, digital marketing, or demand generation roles.
Experience running integrated campaigns across digital, social, email, and events.
Hands-on experience with Marketo or similar marketing automation platforms (Pardot, Hubspot), CRM tools (Salesforce), and website CMS platforms (WordPress).
Strong written and verbal communication skills.
Have experience working in small teams or startups where you’ve touched many areas of marketing.
Enjoy balancing strategy with hands-on execution.
Are organized, adaptable, and comfortable juggling multiple priorities.
Are eager to learn, experiment, and grow your marketing skill set.
Take ownership and pride in seeing campaigns through end-to-end.

Nice To Haves

Background in B2B SaaS, cybersecurity, or other tech industries is a plus.
Design or support visual assets for campaigns, social media, and events.
Experience with light motion graphics, video editing, or multimedia content.
Experience with design tools (Canva, Adobe Creative Suite) or motion/video tools.

Responsibilities

Develop and execute multi-channel marketing campaigns across email, social, content, webinars, and events.
Support lead generation and nurture efforts throughout the sales funnel.
Plan, build, and optimize email campaigns in Marketo to drive engagement and conversions.
Collaborate with internal teams to ensure messaging aligns with broader GTM initiatives.
Support the development and execution of account-based marketing (ABM) initiatives.
Create targeted campaigns and content for high-value accounts.
Manage website updates across landing pages, content updates, and site enhancement.
Use performance data to inform improvements and prioritize optimization efforts.
Own and grow ZenGRC’s organic social presence on LinkedIn, G2, and Reddit.
Create engaging posts and content that support brand awareness and campaigns.
Monitor engagement and help foster community interaction.
Coordinate logistics and execution for trade shows, meetings, webinars, and other marketing events.
Support event promotion, follow-up, and post-event engagement.