Marketing Specialist

Norwegian Cruise Line•Miami, FL

43d

About The Position

The Specialist, Consumer Marketing is responsible for executing traditional consumer marketing initiatives from concept through completion, including Direct Mail, Advertising, and Linear TV campaigns. This role oversees end-to-end project workflows using Workfront, develops clear and comprehensive creative briefs, and partners with internal creative teams and external agencies to ensure projects are delivered accurately and on time. Responsibilities include managing production timelines, participating in weekly production meetings, ensuring executional excellence, creating and tracking QR codes, and supporting creative innovation across traditional channels. Strong organizational skills, attention to detail, time management, and cross-functional collaboration are critical, and the role also supports broader consumer marketing efforts as needed.

Requirements

Bachelor's degree in marketing or related field of study or any equivalent combination of relevant background, skills and experience
Minimum 2 years of experience in consumer or product marketing, preferably within the travel, hospitality, or luxury sectors
Demonstrated experience managing end-to-end print or collateral production projects, including creative review, proofing, and vendor coordination
Experience collaborating with creative, operations, and international marketing teams to ensure cohesive messaging and execution
Proficient in project management and workflow systems such as Workfront or similar platforms
Strong project management skills with the ability to oversee multiple initiatives simultaneously while maintaining attention to detail
Superior attention to detail in all aspects of job performance, including meticulous proof-reading and fact-checking skills with absolute accuracy
Excellent organizational and time management abilities with a focus on meeting deadlines and ensuring operational accuracy
Effective written and verbal communication skills with the ability to collaborate across departments and levels
Proactive problem-solver with a process improvement mindset.
Creative and detail-oriented, ensuring all deliverables align with brand standards and visual identity.
Adaptable and able to thrive in a fast-paced environment with shifting priorities.
Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)

Responsibilities

Manage traditional marketing projects from concept through completion.
Oversee end-to-end workflows for print and offline marketing campaigns.
Ensure timely, accurate, and high-quality delivery of all assigned projects.
Create comprehensive and strategic briefs for Graphics Department by gathering all necessary product information including itineraries, promotions, shore excursions, special programming and applicable add-on programs.
Enter all jobs into Workfront, trafficking/routing platform, to ensure production schedules are managed efficiently.
Facilitate kickoff meetings for traditional marketing projects to align stakeholders and set expectations.
Serve as a liaison between the Graphics Department and Print & Production Department to ensure project timelines and budgets are followed and approvals at all levels are obtained in a timely manner.
Leads project management for new creative concepts for Direct Mail and Advertising.
Supports Special Projects with proofreading and quality checks.
Work alongside Consumer Marketing management and design team to execute advertising projects and add value by coordinating schedules and assets required with external advertising agency.
Monitor production timelines and proactively address potential delays or issues.
Ensure accuracy and consistency across all marketing deliverables.
Create and track QR codes to measure campaign performance and engagement.
Drive innovation in creative content and direct mail formats.
Demonstrate strong time management and organizational skills in a fast-paced environment.
Foster cross-functional collaboration to ensure seamless execution of marketing strategies.
Conduct competitive market analysis for traditional marketing.
Updates the Master Shorex File with new copy as scheduled.
Perform other job-related functions as assigned.