Marketing Specialist

Atum - DNA 2.0•Newark, CA

25d•$75,000 - $100,000•Onsite

About The Position

The Marketing Specialist will play a critical, hands-on role in developing and executing marketing programs to promote ATUM's innovative products and services, including gene synthesis, protein engineering, antibody development, and cell line development solutions. Reporting to the Head of Marketing, we’re looking for a team member who can creatively think outside the box of ways to increase brand awareness and support the team goals, as well as being detail oriented and proactive in executing on tradeshows, events, and other outbound marketing activities.

Requirements

Experience managing tradeshows and scientific events.
1-3 years of hands-on experience in a marketing role within the biotech, life sciences, reagents, or tools industry.
Education: Bachelor's degree in Life Sciences (e.g., Biology, Biochemistry, Biotechnology), Marketing, or a related technical field. A Master's degree is a plus.
Digital Proficiency: Strong working knowledge of digital marketing tools and platforms, including marketing automation, CRM (e.g., HubSpot), and web analytics (e.g., Google Analytics).
Scientific Literacy: Proven ability to understand and effectively market complex scientific concepts, especially in areas like gene synthesis, protein engineering, molecular biology, or cell line development.
Familiarity with graphics programs such as Canva and Adobe Illustrator.
Familiarity with AI-driven efficiency tools e.g., Gemini
Communication: Exceptional written and verbal communication skills
Location: Must be based in the San Francisco Bay Area and able to commute to the Newark, CA headquarters.

Nice To Haves

Experience in B2B marketing targeting academic, pharmaceutical, or industrial life science researchers.
Familiarity with the applications of machine learning (AI/ML) in synthetic biology and protein design.

Responsibilities

Campaign & Content Development
Events Planning and Execution: As part of ATUM’s outbound marketing activities you will own all elements of our conference and tradeshow calendar. This includes knowledge of tradeshow exhibition requirements and logistics, and a proactive approach to our key physical events.
Digital Campaign Management: Plan, execute, and optimize multi-channel demand generation campaigns e.g., email marketing, paid search/SEM, social media, and digital advertising.
Lead Nurturing: Develop and manage email marketing programs and workflows to nurture leads through the sales funnel, utilizing marketing automation tools e.g., HubSpot.
Scientific Content Creation: support Marketing management to create compelling and scientifically accurate marketing materials. This includes website copy, blog posts, white papers, application notes, case studies, technical brochures, and presentations.
Brand & Sales Enablement
Web Management: Manage day-to-day updates for the company website (atum.bio), ensuring content is current, SEO-optimized, and reflects current strategic priorities.
Product Launches: Support the go-to-market strategy and execution for new product and service launches, including positioning, messaging, and asset creation.
Sales Collateral: support Marketing management to create high-impact sales tools, presentations, and training materials that equip the technical sales team to clearly articulate ATUM's competitive advantage.
Analysis & Reporting
Performance Metrics: Monitor, track, and analyze key marketing campaign performance metrics (KPIs) and website analytics to provide actionable insights and recommendations for optimization e.g., using Google Analytics, HubSpot.