Marketing Specialist

Tower Pinkster-posted 12 days ago

Full-time • Mid Level

Kalamazoo, MI

101-250 employees

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TowerPinkster is seeking a talented Marketing Specialist to join our dynamic team in Kalamazoo, Michigan! This role plays a vital part in supporting regional marketing and business development efforts, with an emphasis on creating strategic, high-quality responses to RFPs and RFQs. The ideal candidate will also support community engagement and outreach efforts—especially in the K12 market—helping to build strong client relationships and increase TowerPinkster’s visibility and impact. For the right candidate, this position offers the opportunity to grow and shape the role based on individual strengths and interests. The Marketing Specialist reports to the Manager of Marketing + Communications.

Lead the coordination and development of tailored responses to RFQs, RFPs, letter proposals, and interviews across various sectors.
Work closely with K12 Directors to manage regional K12 bond campaign efforts, including outreach strategy, messaging, marketing materials, videos, websites, and social media – emphasizing community education and voter engagement.
As needed, attend community meetings, school board events, committee meetings, and other engagements outside of standard work hours (flexible schedules provided).
Develop compelling written content including blogs, social media content, community impact stories, and presentations.
Contribute to the firm’s social media calendar and messaging strategy with a focus on highlighting community impact, project work, internal experts, and thought leadership.
Identify opportunities for local community engagement to build the firm’s brand awareness and visibility.
Cultivate strong community connections and serve as a visible representative of the firm at local events, industry gatherings, and client engagement opportunities.
Ability to translate technical ideas into relatable and engaging content for public audiences.

Bachelor’s degree in Communications, Marketing, Journalism, or a related field.
Minimum of 8 years of professional marketing experience, preferably in the AEC industry or professional services.
Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator), Microsoft Office Suite (especially PowerPoint), and Google Workspace.
Passion for connecting with people and communities through storytelling and design.
Comfort with public speaking.
Strong ability to work independently and as part of a team.
Excellent verbal and written communication skills tailored to diverse audiences.
Exceptional organization, multitasking, and time management under tight deadlines.
Creative thinking and strong visual design sense.
Professionalism, integrity, and adaptability in dynamic environments.
Comfortable collaborating with clients, stakeholders, and community leaders.

Demonstrated experience with community engagement, public outreach, or campaign-style communications is a strong plus.
Familiarity with project and contact databases such as VantagePoint and OpenAsset is a plus.

Industry-leading compensation package, including paid overtime, performance bonuses, and profit sharing.
National award-winning culture and a supportive work environment that empowers employees to stay healthy, fulfill their interests and passions, and balance work and life goals.
A collaborative work environment along with many culture connection events and wellness activities, to include walking challenges, fitness challenges, book clubs, in-office chair massages, and more. We offer a Thrive program providing incentives up to $400.00 annually.
Flexible work hours with a work-life balance program providing six additional days off per year, and a healthy paid time off program.
A comprehensive benefits package including health, dental, vision, 401(k), life insurance, short-term and long-term disability benefits, and paid community service hours.
Annual team training, professional development opportunities, and career growth planning.
The opportunity to reach your career goals with an award-winning firm. We highly encourage licensure, certification, and professional organization memberships, which are fully paid.
Continued educational opportunities and a tuition reimbursement program.
Firm-paid life and wellness coach for individuals and families in partnership with Ulliance.

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