Marketing Specialist, University Dining

Kennesaw State University-posted about 2 months ago

Full-time • Entry Level

Kennesaw, GA

1,001-5,000 employees

Educational Services

Resume

Match Score

Upload and Match ResumeTrack Jobs with Teal

Performs marketing analysis to determine enrollment growth strategies at the department, unit, and/or college level. Creates marketing campaigns through various formats including website and print materials and analyzes data to determine effectiveness. Develops and manages the advertising message and concept direction ensuring brand consistency across marketing channels.

Develops, implements, and executes assigned department marketing plans and strategies
Organizes and oversees multi-channel marketing campaigns to grow business and meet project goals
Directs implementation of best practices through appropriate media channels
Analyzes overall marketing plan and performance adhering to deadlines and requirements
Drafts lead engagement and relationship management strategies leveraging technology
Collaborates with SEO and digital teams to develop website effective content strategy
Responsible for the maintenance of the assigned marketing campaign budgets
Writes compelling items for a variety of marketing channels
Collaborates with key supplier partners to build and optimize customer experience and satisfaction
Shares knowledge and experiences with marketing peers and assists with cross promotion programs

Bachelor's degree from an accredited institution of higher education in Marketing, Business, or related field
Two (2) years of experience in building complex marketing programs and campaigns within multiple channels.
Able to conduct and utilize various market research techniques and data analysis
Able to facilitate complex marketing campaigns and project management
Able to participate in local, regional, national, and international discussions and initiatives regarding standards, best practices, and new concepts related to recruitment and retention
Able to research, write and edit original content for print, online, multi-media and social media
Able to handle multiple tasks or projects at one time meeting assigned deadlines
Knowledge of strategic and operational planning for campaigns and marketing projects
Knowledge of traditional and emerging marketing channels
Familiar with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
Excellent interpersonal, initiative, teamwork, problem solving, independent judgment, organization, communication (verbal and written), time management, project management and presentation skills
Proficient with computer applications and programs associated with the position (Microsoft Office suite, HTML / web design, Adobe Creative suite, SEO, and Google Analytics)
Skilled in the development and execution of marketing plans and strategies
Strong attention to detail and follow up skills
Strong coaching and negotiation skills
Strong customer service skills and phone and e-mail etiquette

An advanced degree from an accredited institution of higher education in a related field
Previous Marketing experience in higher education
Experience in advanced Google Analytics and BrightEdge or similar SEO platforms
Previous experience in project management, social media, event planning, print, and direct mail
Experience with graphic design and layout, publishing, copyright and open access, metadata, writing, editing and accurately proofreading information

Track Jobs with Teal

Job Search Resources

•

Resume Builder

•

Resume Examples

•

Cover Letter Examples

Marketing Specialist, University Dining

Job Search Resources

Tools

Career Hubs

Guides

Company