Marketing Specialist - THIEA

SynMax-posted 9 days ago
$100,000 - $140,000/Yr
Full-time • Mid Level
Houston, TX
11-50 employees
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The Marketing Specialist - THIEA will work closely with SynMax’s Product and Customer Success teams to drive awareness, adoption, and engagement around THIEA’s capabilities and new feature releases. This is a product-led marketing role focused primarily on existing customers and users rather than purely top-of-funnel acquisition. The successful candidate will support targeted campaigns, lifecycle communications, and product enablement initiatives that help users better understand, adopt, and extract value from THIEA. This role sits at the intersection of marketing, product, and customer success, requiring strong collaboration, communication and an understanding of how product usage and customer experience connect to growth.

  • Support the go-to-market process for new THIEA features and updates.
  • Develop messaging and materials to help communicate product changes to users.
  • Work closely with product managers to understand upcoming releases and roadmap priorities.
  • Design and execute targeted campaigns for existing customers.
  • Support lifecycle marketing activities focused on onboarding, feature adoption, and retention.
  • Help identify opportunities to increase product engagement through better communication and positioning.
  • Work closely with Customer Success Managers to understand customer needs, feedback, and usage patterns.
  • Support enablement materials for customer-facing teams.
  • Help translate customer insights into marketing actions and content.
  • Develop product-focused content such as release communications, product updates, feature guides, and newsletters.
  • Ensure consistency of messaging across marketing channels used for customer communication.
  • Support the creation of in-product messages where appropriate.
  • Track performance of product and customer engagement campaigns.
  • Support reporting on feature adoption, engagement, and campaign impact.
  • Help iterate and refine marketing approaches based on data and feedback.
  • Experience in a marketing role with exposure to product marketing, lifecycle marketing, or customer marketing.
  • Experience working cross-functionally with product or customer success teams.
  • Experience supporting campaigns targeting existing customers or users.
  • Comfortable working in fast-paced, evolving environments.
  • Strong written and verbal communication skills.
  • Ability to translate technical product features into clear, customer-facing messaging.
  • Comfortable working with multiple stakeholders across teams.
  • Highly organised with strong attention to detail.
  • Analytical mindset with the ability to interpret campaign performance.
  • Experience in SaaS, data, or technology product environments.
  • Experience supporting product launches or feature rollouts.
  • Familiarity with lifecycle, usage-based, or customer retention marketing.
  • Experience working with customer success teams.
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