Marketing Specialist, Sports

Watchfire Signs • Danville, IL

111d

About The Position

The position involves developing marketing materials and campaigns tailored to the sports market, ensuring alignment with brand identity, sales objectives, and product positioning. The role requires monitoring and reporting campaign performance, collaborating with multiple departments to create accurate data sheets and compelling collateral, and supporting the planning, execution, and attendance of industry events and trade shows. Additionally, the candidate will assist in the development of training and educational resources, prepare onboarding materials and videoboard content for sports teams, create and manage email marketing and lead generation campaigns, contribute to digital marketing efforts including website, social media, and newsletter content, and conduct market research and competitive analysis to identify trends and growth opportunities. Other duties may be assigned as needed.

Requirements

• Excellent written and verbal communication skills.
• Ability to initiate action, demonstrate leadership and motivational skills.
• Ability to problem solve and think strategically.
• Understanding marketing, promotions, and sales principles.
• Experience with Adobe, Microsoft, CRM, or similar software.
• 3-5 years' experience in a sports business, corporate marketing, or advertising agency setting.
• Knowledge and passion for a variety of sports desired.

Responsibilities

• Develop marketing materials and campaigns tailored to the sports market, ensuring alignment with brand identity, sales objectives, and product positioning.
• Monitor and report campaign performance.
• Collaborate with multiple departments to create accurate data sheets and compelling collateral.
• Support the planning, execution, and attendance of industry events and trade shows.
• Assist in the development of training and educational resources.
• Prepare onboarding materials and videoboard content for sports teams.
• Create and manage email marketing and lead generation campaigns.
• Contribute to digital marketing efforts, including website, social media, and newsletter content.
• Conduct market research and competitive analysis to identify trends and growth opportunities.
• Perform other duties as assigned.

Benefits

• Medical
• Dental
• Vision
• Company Paid Life/ADD
• Voluntary Life/ADD
• Dependent Life/ADD
• 401k with Employer Match
• Vacation
• Personal Time

What This Job Offers

• Industry: Miscellaneous Manufacturing
• Education Level: Bachelor's degree