Marketing Specialist - Spectrum Reach

Spectrum • Cary, NC

406d

About The Position

The Field Marketing Specialist at Spectrum Reach plays a strategic role in directing marketing initiatives to support ad sales and product launches. This position is crucial for building the brand and marketing strategy at the local sales market level, partnering with sales management to enhance brand awareness and drive sales effectiveness through various marketing channels.

Requirements

• Bachelor's degree in marketing, communications, media, or related field or equivalent experience is desired.
• 3+ years of Ad Sales Marketing experience is preferred.
• 1+ years of marketing experience required.
• Experience working events is a huge plus.
• Advanced knowledge of Cable Television, digital products, and advanced advertising products is a plus.
• Solid understanding of marketing strategies, procedures, and best practices is preferred, as is knowledge of creative solutions, including digital, online solutions, and the use of new technology in designing creative solutions.
• Outstanding verbal, written, and interpersonal communications skills are critical.
• Ability to work well with and partner across multiple disciplines including Sales, Marketing, and communications.
• Strong presentation and public speaking skills are essential.

Nice To Haves

• Experience working events
• Advanced knowledge of Cable Television and digital products

Responsibilities

• Lead the execution of marketing strategies designed to grow awareness and increase direct traffic to meet or exceed client growth, retention, and revenue projections for the region.
• Act as a brand ambassador, ensuring the elevation of the brand throughout the market while adhering to brand guidelines.
• Partner with sales leadership to evaluate local marketing opportunities to expand brand and product awareness with existing and prospective clients.
• Collaborate with the Communications team to craft and manage external communications and media messaging.
• Ensure all external media campaigns meet brand standards and provide campaign metric reports.
• Work closely with Marketing and Sales leadership to generate new business leads through direct marketing campaigns, promotional offers, educational seminars, and/or B2B events.
• Oversee the creation of localized marketing assets such as success stories, case studies, and testimonials to drive demand.
• Localize corporate media and brand assets to maximize effectiveness for assigned markets/geography.
• Collaborate with the Enterprise Media team and other marketing functions to optimize campaigns and creative assets while ensuring brand consistency.
• Activate the Spectrum Reach brand through market-level support and outreach, including local community and chamber organizations advertising opportunities.
• Rally sales teams in conjunction with sales leaders behind the Spectrum Reach goals and mission.

Benefits

• Comprehensive pay and benefits package
• Support for all aspects of employee well-being
• Opportunities for career advancement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Telecommunications
• Education Level: Bachelor's degree
• Number of Employees: 10,001+ employees