Marketing Specialist - Retail

CME Group•New York, NY

67d•Hybrid

About The Position

Want to make an impact on how millions of individual investors approach the financial markets? CME Group is rapidly growing its retail business, and we're looking for a motivated and skilled Marketing Specialist to help capture the attention, trust, and business of the modern retail trader. This role is a fantastic opportunity to directly contribute to our product's narrative and drive mass adoption within one of the most dynamic and fastest-growing segments of the financial world. You will be joining a world-class marketing team that thrives on innovation and collaboration while valuing autonomy and impactful results. With experts from diverse backgrounds and a shared passion for excellence, you’ll have the chance to learn firsthand, sharpen your skills, and make a meaningful contribution in a dynamic industry. This position will report to the Director, Retail Marketing, Americas.

Requirements

Experience: You have 3+ years of marketing experience and a track record of delivering strategies that drive meaningful, measurable results for the business.
Trader Mindset: You understand the vernacular, the risk tolerance and the overall unique persona of the active trader.
Data-Driven: You know how to analyze performance, A/B test ideas, and optimize campaigns to hit (and exceed) goals.
Project Management Powerhouse: You’re highly organized, juggle priorities with precision, and laser-focused on meeting deadlines.
Effective Communicator: You have excellent written and verbal communication skills, and can convey information clearly and concisely to diverse audiences.
Passion for Trading: You’re curious, adaptable and excited to learn about the evolving world of retail trading and investing.

Nice To Haves

Familiarity with the cryptocurrency, prediction and/or derivatives markets
Experience marketing financial products

Responsibilities

Drive Direct to Retail Marketing
Lead "always-on" marketing campaigns for key products, asset classes, educational resources such as the trading simulator and our monthly trading challenges.
Define objectives and KPIs for each campaign.
Be creative with campaign elements and embrace A/B testing to maximize engagement and conversion within campaign tactics
Collaborate with product and retail business teams as well as product marketing teams to ensure cohesive messaging for retail
Partner with retail education team to ensure we have the right content to support campaigns
Work with the Retail Marketing Manager to ensure product messages and content are included in the retail communications & social strategy as well as aligned to the overall retail digital strategy.
Think beyond digital - campaigns are aimed to engage retail traders.
Manage campaign budgets.
Make Data-Driven Decisions:
Analyze campaign performance, leverage data insights, share results, and optimize engagement to support business growth.
Responsible for monthly campaign metrics and quarterly reporting.
Innovate in a Cutting-Edge Industry:
Be a part of a team at the forefront of growing our mass market retail trader business.
Own Your Success:
You’re encouraged to think outside the box and to test bold ideas. This space is rapidly evolving and we need to stay at the forefront of how to best engage and support the retail trader.

Benefits

CME Group is committed to offering a competitive total rewards package for our employees that recognizes their contributions to the business and reflects our long-term investment in their future.
Our compensation program also includes an annual target bonus opportunity for all employees, as well as the opportunity to become an owner in the company through our broad-based equity program.
From comprehensive health coverage, to a retirement package that includes both a 401(k) and an active pension plan, to highly competitive education reimbursement provisions, paid time off and a mental health benefit, CME Group offers a holistic benefits package for our team and their dependents.

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume