Marketing Specialist (Remote)

Arboreal Management-posted 2 months ago

Mid Level

Hilton Head Island, SC

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We’re a Seattle-based property management and real estate development company managing a growing portfolio of apartments and furnished rentals across Seattle and Portland. Our mission is to make leasing efficient, transparent, and accessible for residents while maximizing occupancy and ROI for owners. We are now hiring a hands-on, resourceful Marketing Specialist based in the Philippines to support and scale our marketing efforts across digital channels and rental platforms.

Conduct marketing research to identify new revenue opportunities.
Conduct regular audits and manage listings across key platforms such as Zillow, Apartments.com/CoStar, Craigslist, and Facebook Marketplace.
Evaluate and recommend the most effective ad packages and placements to maximize exposure and ROI.
Create, update, and optimize all listings—including pricing, photography, amenities, and special offers—to reflect current availability and market trends.
Maintain consistency and high-quality presentation across all marketing channels to ensure brand alignment and conversion readiness.
Monitor performance metrics across platforms including lead-to-lease conversion, cost per lead, and return on ad spend (ROAS).
Analyze traffic and conversion data to identify the most effective lead sources and optimize spend accordingly.
Make data-informed recommendations to refine targeting, shift strategy, and improve overall marketing effectiveness in alignment with occupancy goals.
Build and manage property-level presence across Instagram, TikTok, and Facebook, tailored to resonate with each building's audience and positioning.
Create and curate engaging content (including photos, videos, and local highlights), working directly in Canva or managing external creative partners as needed.
Develop and execute paid social campaigns to increase visibility, drive engagement, and support leasing goals.
Deeply understand the unique positioning of each building and translate that into differentiated, relevant messaging across all platforms.
Track and manage Google reviews; respond to all reviews.
Coordinate with web designers to develop property websites and maintain validity of information and updates as needed.
Advise on and execute SEO improvements to increase organic traffic and lead quality.
Implement and manage Google Analytics, track on-site conversion, and proactively iterate to improve performance.
Own the creation and promotion of seasonal offers, move-in specials, and limited-time incentives.
Coordinate closely with the leasing and operations teams to ensure real-time accuracy of pricing and availability in all marketing materials.
Deliver weekly and monthly performance reports highlighting wins, challenges, and recommended next steps.
Identify and recommend new tools, automations, or vendor solutions to improve marketing efficiency and execution.
Monitor competitor marketing activity.

4+ years of experience in marketing or digital advertising (real estate or property management preferred).
Strong understanding and ability to use word processing software; internet software; Internet Listing Services, social media, advertising software, Microsoft Word/Excel/PowerPoint, project management software; etc.
Strong understanding of rental listing platforms and paid ad packages (Zillow, Apartments.com, etc.).
Experience with social media content creation and basic video editing for Instagram & TikTok, and other digital marketing tools and techniques.
Analytical mindset; comfortable working in spreadsheets and reporting on marketing KPIs.
Excellent written English; comfortable writing copy for ads and listings.
Highly organized, reliable, and detail-oriented, ability to work on and prioritize a variety of projects simultaneously.
Self-starter comfortable working independently and across time zones.

Familiarity with CRM or Leasing Management Tools (bonus if familiar with AppFolio or similar).

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