Marketing Specialist, Paid Media

US BankChicago, IL
303d$75,905 - $98,230

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About The Position

This role is responsible for the development, execution, and optimization of digital marketing tactics to ensure the seamless operation of digital campaigns and relative initiatives to support business line goals. The right candidate will have experience with customer-centric, multi-channel marketing programs aimed at maximizing customer growth, retention and engagement. Evaluates and measures program results to optimize investment. Works with agencies and cross-functional teams to produce materials that are branded and compliant. Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies. Provides solutions and problem solve for business line objectives.

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