Marketing Specialist - Paid Media (Affiliate + Paid Search Marketing)

US Bank • Chicago, IL

61d • Hybrid

About The Position

This role is responsible for the development and implementation of marketing strategies via the affiliate and paid search marketing channels in support of critical business line growth goals. Delivers measurable, customer-centric marketing programs to maximize customer engagement and growth. Evaluates and measures program results to optimize investment. Works with agencies and cross-functional teams to produce materials that are branded and compliant. Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies.

Requirements

• Bachelor's degree, or equivalent work experience
• Two to four years of experience in marketing industry

Nice To Haves

• Hands-on experience working with affiliate partners (i.e. Impact or Commission Junction)
• Hands-on experience managing paid search campaigns (Google, Bing)
• Ability to lead projects and provide marketing that is data-driven, customer-centric, and relevant
• Ability to work independently and have proven ability to complete projects on target, on time, and on budget
• Able to adapt based on data/research and learnings from prior campaigns
• Organizational, interpersonal, and relationship building skills
• Well-developed written and oral communication skills, including presentation skills
• Ability to multi-task and manage multiple partners and projects at one time
• Analytically and data focused with the ability to assess campaign performance

Responsibilities

• Working closely with third party affiliate and paid search marketing agencies to assess and optimize performance of critical acquisition marketing channels with the goal of maximizing new account production while ensuring that we're operating as efficiently as possible.

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Credit Intermediation and Related Activities
• Number of Employees: 5,001-10,000 employees