Marketing Specialist - Online Education and Individual Studies

University of Northern Iowa Alumni and FoundationLexington, MA
21d$22

About The Position

Primary Function: Supports comprehensive marketing, communications, and promotional efforts for residential and online graduate programs and online undergraduate programs; supports the creation and implementation of digital and print marketing materials; updates websites and implements SEO/AIO strategies; coordinates with campus partners; supports College of Graduate, Research and Online Education (GROE) promotional campaigns; contributes to residential graduate video concept development, communication flow strategies, and outreach to current UNI undergraduates; and assists with graduate student life initiatives by promoting events, managing logistics, and overseeing materials.

Requirements

  • Bachelor’s degree in marketing, communications, digital media, or related field
  • At least one year of marketing, communications, or related experience
  • Exceptional attention to detail and strong writing and editing skills required

Nice To Haves

  • Experience in higher education marketing
  • Experience with website content management systems
  • Basic understanding of on-page SEO or AIO preferred

Responsibilities

  • Supports comprehensive marketing, communications, and promotional efforts for residential and online graduate programs and online undergraduate programs
  • Supports the creation and implementation of digital and print marketing materials
  • Updates websites and implements SEO/AIO strategies
  • Coordinates with campus partners
  • Supports College of Graduate, Research and Online Education (GROE) promotional campaigns
  • Contributes to residential graduate video concept development, communication flow strategies, and outreach to current UNI undergraduates
  • Assists with graduate student life initiatives by promoting events, managing logistics, and overseeing materials
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