Marketing Specialist - Livestock
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About The Position
The position involves analyzing specific markets to determine product needs, market size, competition, and product positioning. The role assists marketing personnel in collecting, interpreting, and acting upon detailed analysis of sales versus objectives by market segment and geographic region for identified products. Additionally, the position supports the Senior Marketing Manager and Marketing Managers in initiating project requests related to advertisements, tradeshow material, marketing campaigns, and eCommerce projects. Responsibilities also include assisting in content development to ensure strategic messaging and audience engagement, conducting product and market surveys using tools like Zoomerang and SurveyMonkey, and analyzing sales and market penetration objectives to make recommendations for achieving these goals. The role further involves assisting Marketing Managers in gathering distributor and direct sales data to evaluate product trends, marketing programs, and campaigns. It includes planning for trade shows, managing product samples, advertising, mailing, lead generation, and tracking leads. The position requires understanding budgetary guidelines and striving to reduce costs associated with shows and meetings. The candidate will seek out market opportunities based on market development, competitive moves, and innovative thinking, identifying growth opportunities through new tactics and strategies. Participation in the annual budgeting process and maintaining sales-facing literature and collateral through digital platforms are also key responsibilities.
