Marketing Specialist - Hospitality

The King and Prince Beach and Golf Resort•St. Simons, GA

27d•Onsite

About The Position

The King and Prince Beach and Golf Resort, managed by Northview Hotels & Resorts, is seeking a Marketing Specialist to support and execute brand-aligned marketing initiatives that drive awareness, demand, and guest engagement. This role is ideal for a marketing professional with 3 to 5 years of experience who is ready to take ownership of day-to-day marketing execution while partnering closely with resort leadership and Northview corporate resources. The Marketing Specialist plays a hands-on role in bringing campaigns, content, and brand standards to life across digital, print, social, and on-property channels, ensuring a consistent and elevated guest experience.

Requirements

Bachelor’s degree in Marketing, Communications, Hospitality Management, or a related field preferred.
3 to 5 years of marketing experience, preferably within hospitality, travel, or consumer-facing brands.
Demonstrated experience managing brand-aligned social media accounts as part of a broader marketing role.
Strong writing, editing, and organizational skills with close attention to detail.
Working knowledge of marketing tools such as Canva, Adobe Creative Suite, email platforms, social scheduling tools, and content management systems.
Ability to work on-site and collaborate across departments in a fast-paced resort environment.

Nice To Haves

Experience supporting marketing for hotels, resorts, restaurants, or destination-driven brands.
Familiarity with hospitality CRM systems, reputation management platforms, and booking environments.
Basic understanding of SEO, paid digital advertising, and performance reporting.

Responsibilities

Execute marketing initiatives in alignment with The King and Prince brand standards and Northview Hotels & Resorts guidelines.
Maintain consistency in voice, visuals, and messaging across all marketing materials, guest communications, social platforms, and on-property signage.
Collaborate with resort leadership, Food and Beverage, Events, and Sales teams to support promotional and experiential marketing needs.
Coordinate with Northview marketing partners and vendors as needed to ensure timely and accurate execution.
Support the development and execution of seasonal campaigns, packages, events, and dining promotions across digital, social, email, and on-property channels.
Plan, create, and publish social media content that highlights the resort experience, amenities, dining, events, and seasonal offerings, in alignment with brand standards.
Monitor and engage with guests across social platforms by responding to comments, messages, and tagged content in a timely and professional manner.
Write, edit, and proof marketing copy for website updates, social posts, email campaigns, digital promotions, collateral, and menus.
Coordinate photography and video needs to support marketing campaigns and social storytelling.
Maintain content calendars and assist with asset organization and version control.
Assist with website content updates and promotional landing pages in coordination with revenue and digital teams.
Support email marketing and CRM initiatives designed to drive bookings, repeat stays, and guest engagement.
Ensure accuracy and brand consistency across third-party listings, destination partners, and social media platforms.
Track marketing performance metrics including campaign engagement, website traffic, email results, and social media performance.
Prepare basic reports and summaries to support ongoing optimization and planning.
Monitor online reviews and guest sentiment, sharing insights with resort leadership as appropriate.