Marketing Specialist, Government

HKS, Inc.•Washington, DC

1d•$72,000 - $115,000•Onsite

About The Position

HKS is seeking a Marketing Specialist to join our Government Practice. This role specializes in marketing and market strategy for a select practice, collaborating with practice leaders and business development directors on marketing strategies, target clients, and sometimes project pursuits. The specialist will oversee pursuit submissions and materials, and sometimes manage and create submissions with the support of others. This role also manages, creates, and maintains marketing collateral, and collaborates on project photography, content, and public relations. The Marketing Specialist works to maintain consistent messaging for the practice, leads storytelling for practice-specific topics and projects, and possesses a broad knowledge of marketing practices and procedures to complete assignments with integrity and creativity. The individual will seek opportunities to provide support that achieves firm values and goals, and anticipates job expectations while contributing to strategic marketing solutions.

Requirements

Bachelor’s degree in Journalism, Marketing, Communication or related degree such as graphic design
Typically with 5+ years of marketing experience
Previous experience with A/E/C firm preferred
Previous experience with Government RFP's preferred
Proficiency in InDesign
Experience in Photoshop and Illustrator preferred
Proficiency in MS Office Suite, including Microsoft Word, Excel and PowerPoint
Experience in Salesforce preferred
Knowledge of and interest in architecture/interior design
Excellent writing skills with experience in graphically designed page layouts
Excellent attention to detail and commitment to excellence
Excellent project management, interpersonal skills and the ability to interact with all levels of staff and customers; ability to forge trusting relationships within a diverse team
Strong organizational skills and the ability to work on multiple projects at the same time
Ability to communicate and present ideas in a clear, concise and professional manner both verbally and in writing
Ability to solve problems and apply innovative solutions
Ability to work and collaborate in a team environment, and ability to work independently and prioritize work
Ability to effectively meet deadlines at expected quality

Nice To Haves

Previous experience with government procurements, e.g., SAM.gov
Previous experience with subscription services, e.g., GovWin.co
Previous experience with completion of government forms, e.g., SF330
Previous experience with design-bid-build and design-build procurements
Previous experience with Phase 1/Phase 2, RFQ/RFP best-value procurements

Responsibilities

Works closely with practice leaders to support their business development program as the go-to and trusted source for marketing efforts.
Monitors and assists practice leaders and business development directors on target client information within the CRM system and is responsible for system reporting management and analysis for their designated practice.
Collaborates with Business Development on competitive intelligence, client and competition research as needed to support prepositioning pursuit efforts including preparation and implementation of client capture plans for target clients.
Manages, creates and/or oversees qualifications messaging, proposal submissions and interview collateral including content and graphics (writing/editing text and design layouts) working within firm brand standards with the support of enterprise marketing professionals and practice leaders.
Provides strategic thinking related to marketing outreach: brochures, qualification packages, fee proposals and presentations and tailors appropriately to support the needs of the practice.
Prepares and maintains practice specific BD resource materials, portfolios and boiler plate information working with Marcom resource manager.
Produces specialized pursuit collateral based on client RFP asks in collaboration with marketing managers.
Participates on the pursuit submission process with pursuit team on go/no-go efforts, pursuit strategy, requirements, scheduling, assignments and maintains deadlines with marketing managers or on own for select pursuits.
Manages and oversees the quality control of practice specific marketing materials.
Acts as a liaison for internal and external communications of practice marketing news and developments with centralized MarCom team.
Collaborates with MarCom leadership to translate big ideas and key project stories into materials, thought leadership campaigns and publicity.
Manages practice project information, stories and milestones for use in materials, case studies, PR, social media, eMarketing, etc. in collaboration with MarCom studio team members.
Tracks practice project milestones for grand openings, groundbreakings, completion, photography, etc. and collaborates with MarCom on related actions.
Responsible for tracking practice pursuit outcomes, project information and milestones and other key marketing initiatives within firmwide and MarCom management systems.
Works with MarCom on practice communications strategy and implementation, practice messages/themes, editorial strategy input and other communications needs.
Works with practice leaders, photography manager and project teams to determine level of photography needed, associated costs and shoot details and may attend photoshoots.
Manages and/or coordinates practice conference strategy, tracking, messaging, speaking topics and support needs with practice leader and business development directors.
Manages practice awards strategy, tracking, submissions and support with practice design leadership, enterprise design leadership and MarCom awards coordinator.
May assist practice teams on submissions for accreditation, fellowships honors and awards.