Marketing Specialist, Events

Proto Labs•Maple Plain, MN

70d•Hybrid

About The Position

The Marketing Specialist, Events will take full ownership of events, ranging from internal Protolabs' events and webinars to large-scale tradeshows, with a focus on creating engaging experiences that drive brand affinity and demand. Possessing excellent communication skills, the Marketing Specialist, Events will work collaboratively with marketing, sales, customer service, and product management teams, as well as external partners. A self-motivated and outgoing professional with a proactive approach, our ideal candidate must be willing and able to travel and demonstrate a keen ability to manage logistics, event themes, messaging, promotions, staffing, and more, ensuring each event aligns with company objectives and exceeds expectations. This is a hybrid role being onsite in Maple Plain, MN on Tuesday & Wednesday.

Requirements

3-5 years of successful event marketing/project management experience, ideally in corporate events and tradeshows.
Exceptional interpersonal, communication, collaboration, and organization skills; ability to successfully influence and work effectively in a team environment.
Ability to work independently, using initiative to overcome obstacles and complete tasks within the allotted time
Experience with CRM, spreadsheets, database applications, and Microsoft Office (Excel, Word, Power Point, and databases)
Able to travel up to 25%
Self-motivated with excellent project management, communication, analytical and interpersonal skills
The ability to think outside the box when problem solving and communicating effectively throughout.
Ability to be flexible and work effectively in a collaborative, fast-paced, fast-changing environment
Basic understanding of event management
Understanding of Marketing Demand Funnel and where events play a role.

Responsibilities

Make recommendations on the annual event strategy and budget which includes third-party events and tradeshows, hosted webinars and virtual events, and industry and association events that are in line with our new customer targets
Work side by side with the Demand Generation and Product Marketing teams on where events fit into the overall demand generation strategy such as target audience, stage in the demand funnel, key messaging, and how to collaborate with the sales team on follow-up.
Execute the tradeshow portion of the annual events strategy through planning and budgeting along with materials creation, event messaging, vendor relations, travel accommodations, participant registration, agenda scheduling, staffing, on-site set-up, and logistics.
Collaborate with Sales and Sales Enablement teams to ensure our sellers are informed and prepared to participate in an event and/or successfully follow up with leads captured at the event.
Ensure event leads are added into our CRM for tracking, marketing and sales follow up.
Seek out opportunities to showcase the Protolabs brand through speaking sessions and manage them by working with product and sales teams on topic selection and presentation creation.
Manage the Protolabs webinar and virtual event strategy including calendar, key messaging, content creation, promotion, logistics, and post-webinar follow up.
Create promotion plans with our Content Strategist and other sponsorship opportunities in support of Protolabs event plan including website listing updates, targeted pre-/post-event emails and social media.
Own methodology for measuring success and ROI for each event, leading to improvement measures or future participation decisions.
Manage and support our promotional merch programs, owning the vendor relationship, maintaining and updating program items, managing inventory, fulfillment and budget, collaborating with and supporting teams who use these programs, and providing leadership with cadenced reporting. Perform competitive analysis on-site at tradeshows as well as outside of tradeshows and report back to marketing leaders.
Stay on top of industry trends and make recommendations on applying to the overall Protolabs' event experience.
Administer marketing department spend card receipt collection and reporting to accounting on a monthly basis.