Marketing Specialist - Digestive Diseases
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About The Position
As a member of the Rush Marketing Communications team, the marketing specialist will develop and implement service area marketing strategies to generate demand for and increase the reputation of and engagement with clinical services, programs and providers, including Digestive Diseases. The specialist will be responsible for project management of digital, physician and reputation marketing projects. The specialist will collaborate with members of the Marketing Communications team, including staff in Marketing Strategy; Digital and Web Strategy; Brand Strategy & Creative Media; Strategic External Communications and Strategic Internal Communications. The person in this role leads the execution of these strategies and works in close collaboration with clinical service area physicians and administrative leaders and leaders in other areas of Rush - including Strategy, Finance and Knowledge Management. The person in this role is expert in all facets of successful marketing communications implementation - including digital, search engine optimization, direct mail, advertising, social media, videos and other leading-edge marketing tactics. The marketing specialist will also collaborate with vendors and community representatives outside of RUSH to accomplish these objectives. Works occasional off-shift hours and weekends and occasionally off campus for various events. Exemplifies the Rush mission, vision and ICARE values and acts in accordance with Rush policies and procedures.
