Marketing Specialist, Demand Generation

ThreatLocker-posted 3 months ago
Orlando, FL
501-1,000 employees
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We’re looking for a highly motivated, driven, self-starter, and detail-oriented Marketing Specialist, Demand Generation. In this role, you will be responsible for developing, executing, testing and optimizing multi-channel campaigns across awareness, consideration, and conversion driven activations and play a major role and direct media buys.

  • Plan, build, and manage campaigns across paid search, paid social, programmatic, and direct buy media.
  • Analyze targeting to optimize campaigns for performance metrics (CTR, CPC, CPL, and pipeline contribution).
  • Collaborate with content and design teams to create compelling ad copy and visuals.
  • Identify and evaluate direct media buy opportunities that align with campaign and brand objectives.
  • Negotiate contracts, placements, and pricing to maximize ROI.
  • Partner with vendors and publishers to ensure timely delivery of assets and campaign launches.
  • Oversee purchase order (PO) creation and approval processes for all media buys.
  • Monitor performance of direct buys, adjusting strategies as needed to optimize spend and impact.
  • Comfortable running A/B tests on creative, copy, targeting, and landing pages to uncover findings for campaign development.
  • Track and analyze campaign data to uncover insights.
  • Support ABM initiatives with paid campaigns.
  • Work with SEO, content, and creative teams to ensure consistent messaging.
  • 5 years of experience in paid media (B2B experience preferred).
  • Hands-on experience with Google Ads, Bing Ads, LinkedIn Ads, Reddit Ads, Meta Ads, and The Trade Desk.
  • Well organized, self-starter, and detail oriented.
  • Always curious and willing to learn.
  • Ability to manage multiple tasks in a fast-paced environment.
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