Marketing Specialist- Creative Design

Alamo Group Inc.•Selma, AL

About The Position

Alamo Group Inc. has some of the most recognized and successful vegetation, outdoor power equipment, and agriculture brands in the market. In the Marketing Specialist role reporting directly to the Director of Marketing, will provide marketing support and coordinate marketing functions within Bush Hog, Dixie Chopper, and Rhino Ag brands. Coordinate and manage social media advertising for Bush Hog. Provide web site help and support to dealers and sales representatives. Support the Sales Department by generating correspondence, performing computer software functions, and sales reporting.

Requirements

Ability to be self-directed and achieve results under minimal
Ability to build and foster effective business relationships with executives, managers, dealerships, vendors and other internal and external customers
Ability to embody Alamo Group’s high ethical standards and demonstrate personal and organizational accountability.
Excellent interpersonal, communication and public speaking skills, both verbal and
Excellent computer skills including knowledge and use of Microsoft Office
Knowledge of advertising through social media, including but not limited to Facebook, Instagram, LinkedIn, Google, and YouTube
Ability to create appropriate content for all media
Analytical thinker with strong conceptual
Able to prioritize and organize own
Must be able to work overtime and weekends as required
Travel will be required
Bachelor’s degree in marketing or business administration
5+ years’ experience specializing in Marketing/Advertising

Nice To Haves

Experience working with trade shows and event planning is preferred

Responsibilities

Develop and execute engaging visual content including photos, videos, and graphics to support marketing campaigns, product launches, and events.
Manage photo and video shoots—planning, capturing, and editing content for multiple platforms
Design print and digital materials such as advertisements, brochures, email graphics, and social media assets
Maintain and update website content, ensuring brand consistency and a strong visual presentation
Collaborate with the marketing team to develop creative concepts that align with overall campaign goals
Assist in managing brand identity and visual standards across all marketing channels
Stay current with trends in design, video, photography, and digital media to continuously enhance creative output
Perform all other duties assigned by Supervisor including administrating co-op, managing shared email inboxes, promotional item inventory, etc.