Marketing Specialist, Commercial & Retail

Global Industrial • Town of North Hempstead, NY

111d • $90,000 - $112,000

About The Position

Global Industrial has been an industry leader providing private label and national brand name industrial equipment and supplies to businesses throughout North America for over 75 years. We carry thousands of products in a breadth of product categories ranging from storage & shelving, safety & security, material handling, janitorial maintenance, HVAC, and furniture. Our products are sold omnichannel through e-commerce, e-procurement, and catalogs and through our dedicated sales associates. We take pride in being able to deliver on our promise of 'We can supply that®.' While Global Industrial might not be a household name you know, our customers include the brand names you do know, ranging from small companies to Fortune 100 corporations, government institutions, and public sectors.

Requirements

• Bachelor’s degree in Marketing, Business, Engineering, or related field.
• 3–5 years of experience in B2B marketing, preferably in industrial or manufacturing sectors.
• Proven experience in vertical or segment marketing.
• Strong project management and cross-functional collaboration skills.
• Excellent written and verbal communication abilities.
• Familiarity with CRM and marketing automation platforms (e.g., Salesforce, HubSpot).

Nice To Haves

• Vertical market strategy development
• Customer segmentation and persona creation
• Content marketing and value proposition development
• Campaign management and performance tracking
• Digital marketing (SEO, SEM, email, social)
• Event planning and execution
• Competitive analysis and market research
• Sales enablement and collateral development

Responsibilities

• Develop and implement vertical-specific marketing plans aligned with business objectives.
• Conduct market research and customer segmentation to identify trends, needs, and opportunities.
• Create compelling content and campaigns tailored to vertical audiences (e.g., brochures, case studies, webinars).
• Collaborate with sales and merchandising to align messaging and go-to-market strategies.
• Manage and optimize digital marketing efforts including SEO, SEM, email, and social media for verticals.
• Support trade shows, publications, industry events, and customer advisory boards relevant to assigned verticals.
• Track and report on campaign performance, ROI, and lead generation metrics.
• Maintain competitive intelligence and provide insights to inform positioning and vertical marketing strategy.

Benefits

• The pay range for this position will be 90,000 to 112,000 annually.

What This Job Offers

• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees