MARKETING SPECIALIST, CALIFORNIA STATE LOTTERY
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About The Position
Under the general direction of the Chief of Consumer Marketing and the Staff Services Manager II (SSM II) of Brand Strategy & Integrated Marketing, the Brand Marketing Manager (Marketing Specialist) leads the development and implementation of various marketing strategies and is responsible for major project areas, including executing various Lottery marketing strategies, programs and promotional campaigns that drive brand growth, support product launches, and achieve the Lottery's business objectives. The Brand Marketing Manager is a skilled marketing professional who participates in the development of brand strategy and integrated marketing plans, in collaboration with marketing agencies and cross-functional teams within Marketing to identify opportunities to evolve the brand, build and deliver innovative campaigns, and optimize the Lottery's integrated marketing planning and implementation. The Brand Marketing Manager leads Brand Strategy & Integrated Marketing (BSIM) staff on initiatives including, but not limited to, campaigns from project development to final creative production including working with agencies to develop key art and creative assets for integration across traditional and digital channels such as TV, video, radio, streaming audio, out-of-home, digital advertising, social media, retail marketing, events/experiential marketing, sponsorships, and Lottery's owned channels and platforms. The Brand Marketing Manager reviews and makes recommendations on paid media plans and media buys, assuring paid media recommendations are effective and align with strategic goals and target audiences. The Brand Marketing Manager is an independent marketing specialist with responsibility for critical marketing work and leads staff to complete major activities central to the brand and mission of the Lottery. This position may also act as a contract manager for some of the Lottery's marketing agency contracts and is responsible for making recommendations on program budgets and managing advertising expenditures.
