Marketing Specialist/Business Coach

COALITION FOR RESPONSIBLE COMMUNITY DEVELOPMENT•Los Angeles, CA

42d•$68,640 - $75,000

About The Position

The Marketing Specialist / Business Coach will play a key role in the Business Source Center by advising South Los Angeles small businesses and start-ups how to develop, monitor and execute marketing programs across a variety of social channels to several target audiences with multiple demographics, create compelling marketing materials to promote the business. The Marketing Specialist will report to the Director of Economic Development.

Requirements

Proven experience as a marketing specialist or similar role
Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media etc.) and market research methods
Bachelor’s degree in journalism, marketing, communications, or a related field
Demonstrable experience in marketing data analytics and tools
Solid computer skills, including MS Office, marketing software (Adobe Creative Suite and CRM), and applications (Web analytics, Google AdWords etc.)
Well-organized and detail-oriented
Exceptional communication and writing skills

Responsibilities

Conduct market research to identify customer trends, competitor offerings and demographic data.
Work with the business to come up with branding ideas, graphic designs, promotional materials and advertising copies.
Help the business discover effective marketing and promotional channels, including media platforms to be used to relay product messages to the target audience.
Investigate the performance of a company’s marketing campaigns and strategies through evaluating key performance metrics.
Create innovative marketing campaigns depending on complete data and present the recommendations to the business.
Create goals and objectives to approach customers through appropriate marketing channels with the business.
Help instruct the business in outbound and inbound marketing activities by displaying expertise in certain areas such as event planning, advertising, optimization and content development.
Develop and design websites and provide SEO to support business engagement and access to customers.

Benefits

CRCD is in the top 10% for excellent benefits for non-profits with an array of benefits available including:
14 Paid Holidays
On-Demand training memberships to bolster professional development
Dental/Vision/ 85% employer-paid & 40% dependent paid Medical Insurance
401k eligibility from day one & up to 3% matching after one year
529 Educational Savings Plan from Principle
Flexible Spending Account (FSA)
Short & Long Term Disability
Accident & Hospital Indemnity
Whole life insurance with cash benefits
Identity Theft Protection and Legal Services
Discount pet insurance through ASPCA
Generous work/life balance