Marketing & Social Media Coordinator

BIRMINGHAM ZOO INC•Birmingham, AL

5d•$19

About The Position

Responsibilities include assisting in development and implementing the plan for broad promotion of the Birmingham Zoo, Inc. (BZI) through public relations functions and social media outlets. Interacts with media as well as assisting managers with marketing initiatives and aiding other department managers as needed.

Requirements

Bachelor’s degree in Marketing, Communications, Graphic Design or equivalent
One to three years’ relevant experience, preferably with a nonprofit or media organization, or equivalent combination of education and experience.
Must have ability to act with integrity, professionalism, and confidentiality as well as exercise extreme discretion.
Must have excellent written and verbal communication skills; high energy and enthusiasm for completion of tasks; team building skills; and the ability to handle multiple tasks and meet deadlines.
Ability to multi-task and coordinate with others to provide deliverables on an agreed upon deadline.
Ability to think critically and demonstrated time-management skills.
Ability to convey information clearly and concisely.
Must have good presentation and public speaking skills.
Strong organizational skills with strong attention to detail.
Facebook, Instagram, and Twitter (TikTok is a plus but not required)
Creator Studio
Hootsuite
Google Docs
Adobe Creative Suite (specifically: Photoshop/Lightroom, Premiere Pro, and After Effects)
Video production (including use of equipment, filming, and editing)
Photography (including use of equipment and editing)
Editing and copyrighting skills
Strong creative and professional writing
Photo & Video Image Use Policies
Social Media Policies
Must have a current, valid driver’s license with no prior traffic violations within the last three years.
A pre-employment Motor Vehicle Report (MVR) check will be conducted, and an annual MVR review is required.

Nice To Haves

Experience dealing with advertising agencies, print houses and the media preferred
Strong interest in advancing the conservation missions of zoos and aquariums.
High self-motivation and a detail-oriented work ethic.
Professional, positive, and enthusiastic demeanor.

Responsibilities

Content creator for all active social media platforms (Facebook, Instagram, TikTok and Twitter)
Maintains active presence across all platforms by responding to questions and monitoring comments
Creates social media campaigns and ideas to help promote the Zoo across all departments
Creates weekly social media schedules in accordance with event promotions, fundraising campaigns, education programs and camps, Zoo conservation stories, animal announcements, organization updates and press releases.
Maintains marketing and social media request form
Serves as a marketing photographer and videographer – skilled experience in both areas
Works closely with Conservation Manager, Animal departments, and Education to gather and curate content
Gathers monthly social media analytics to create reports
Maintains updated and organized social media library of photos and videos
Works with Development Department, Events Department, Animal Departments and Education Department to secure dates and relevant information needed to plan and start promotion of events and programs for press releases social media and email campaigns.
Works with M&PR Manager and Marketing & Design Coordinator on promotion planning, scheduling, and timelines for graphic design needs, press/media coverage, social media posts/content, and as assigned.
Serves as media assistant during interviews and on press days (or as needed)
Attends and posts actively during special events (opening night and for guest appearances)
Other duties as assigned