Marketing & Social Media Coordinator

Allentown Art Museum•Allentown, PA

About The Position

To provide support to the Marketing department in the form of creative, administrative, and strategic planning and activities that impact the following Museum marketing functions: social media, digital communications including eblasts and website updating, digital and print materials development, brand management, media relations, advertising, special events, community engagement, and metrics reposting/analysis.

Requirements

Bachelor’s degree in marketing, communications, English, or related field required
Minimum of 1 year of professional work experience holding a position that requires a strong working knowledge of social-media platforms (Meta, TikTok), project management, and organizational skills; 2-3 years preferred
Working knowledge of all Microsoft Office products required
Working knowledge of Adobe Creative Suite required
Ability to multitask and manage multiple priorities simultaneously and efficiently
Ability to critically think and manage ambiguous situations and information
Self-motivated and capable of performing work independently with a focus on results
Timely project management with ability to meet deadlines and adhere to a schedule
Exceptional at written and verbal communication
Ability to handle stressful situations with poise and a problem-solving approach
Adept at building relationships with a team-player and customer-service approach

Nice To Haves

Working knowledge of Canva a plus
Experience with WordPress, Constant Contact, and social-media tools such as Hootsuite preferred
Graphic-design skills with experience prepping files for print production preferred
Google Ads experience preferred
Videography experience a plus
Knowledge of art and/or nonprofits a plus

Responsibilities

Support the Manager of Marketing & Public Relations on all marketing related activities, including the development and implementation of social-media campaigns, promotional materials, mailings, newsletters, advertising plans and placement, press releases, media lists, photography, and metrics/results reporting
Under the direction and review of the Manager of Marketing & Public Relations, create promotional content on a weekly schedule, including daily social-media posts, weekly and special e-blasts, print materials, newsletters, and more. Ensure that all Museum communications are on brand and meet internal standards of accuracy and consistency
Closely monitor the Museum’s social-media platforms, respond in a timely manner to inquiries received via social media and email, and repost content on social media as appropriate
Coordinate with staff members across Museum departments to obtain descriptions and images of exhibitions, programs, community collaborations, and special events for promotion, and present these descriptions and images in a way that seeks to engage audiences with diverse backgrounds, experiences, and interests
Update the Museum’s website as directed by the Manager of Marketing & Public Relations
Create and deliver content that meets Museum standards of accuracy and consistency and fits Museum communication directions, positioning, and programmatic and campaign needs
Keep the Marketing Matrix spreadsheet updated on a weekly basis, and be able to lead the biweekly Matrix Meeting to communicate to Museum staff the Marketing department’s pipeline and outstanding content needs
Assist with preparation and presentation of marketing information for internal and external marketing meetings, and attend meetings as necessary
Research and present new promotional opportunities and platforms, keeping up to date on marketing and social-media trends
Document and post about Museum events and represent the Museum at community events
Help coordinate production and installation of marketing-related posters, banners, and signage
Develop and maintain marketing information systems, including files, calendars, mailing lists, and print materials
Process vendor invoices for approval and payment
Oversee and manage the Museum’s Google Ads account and campaigns
Other duties as assigned by the Manager of Marketing & Public Relations