Contractor Marketing & Social Media Coordinator Part Time

IVitamin•Austin, TX

3d•Hybrid

About The Position

IVitamin is Austin’s premier IV hydration and wellness brand, with two brick-and-mortar locations, mobile services, and a growing presence at events across the city. As we continue to expand, we’re looking for a motivated, creative, and dependable Austin-based Marketing Assistant & Social Media Manager to support day-to-day marketing execution and turn our social media channels into true growth and revenue drivers. This role is ideal for someone who wants hands-on experience across marketing execution, content creation, influencer partnerships, and real-world brand building, and who understands that great content should ultimately drive action.

Requirements

Austin-local with reliable transportation
Comfortable working both independently and collaboratively
Organized, proactive, and detail-oriented
Creative, curious, and quick to execute
Performance-minded and motivated by growth and results
A strong communicator who can manage multiple projects at once
Experience with: Canva CapCut and/or Adobe tools (Premiere, Rush, etc.) Social media scheduling tools
Comfortable shooting both vertical and horizontal video
Confident capturing content on iPhone (DSLR a plus)
Experience using a gimbal or other production tools to create dynamic, visually engaging content is a plus
Solid understanding of social media trends, algorithms, and best practices

Nice To Haves

Experience working with wellness, health, beauty, or lifestyle brands
Basic photography and lighting knowledge
Experience with influencer marketing or brand partnerships
Experience with email or SMS marketing platforms
Experience with CRM platforms (GoHighLevel or similar)

Responsibilities

Social Media Content Creation, Management, Growth & Conversion
Create, publish, and manage on-brand content across Instagram, Facebook, TikTok, LinkedIn, and YouTube Shorts
Manage social media publishing and scheduling both within IVitamin’s CRM and directly on native platforms
Stay highly aware of current social media trends, formats, hooks, and sounds , and move quickly to create relevant content that keeps IVitamin’s channels fresh and engaging
Shoot short-form video and photo content in-clinic and at events for real-time posting
Produce: Educational posts and reels covering IV therapy, wellness topics, and IVitamin’s full range of services Lifestyle, behind-the-scenes, and culture content Promotional carousels, offers, and campaign assets
Edit video for social (hooks, captions, subtitles, thumbnails)
Maintain and manage a monthly social media content calendar
Engage with followers, respond to comments and DMs, and maintain a consistent, compliant brand voice
Actively grow IVitamin’s social media channels (reach, engagement, followers)
Convert social media into a profit engine by driving traffic to IVitamin’s website and sales landing pages and supporting bookings, consultations, and purchases
Manage relationships with current IVitamin social media influencers
Create and maintain structured influencer content and posting plans
Coordinate deliverables, timelines, and brand guidelines with influencer partners
Research, identify, and outreach to new influencers and creators within the health and wellness space
Build strategic influencer collaborations to grow brand awareness and reach
Track influencer and content performance and help refine partnership strategy
Capture content at IVitamin clinic locations and during events at least once per week
Shoot short interviews, day-of content, and real-time stories/reels
Post live when opportunities arise
Occasional evenings or weekends during scheduled events (planned in advance)
Support marketing strategy execution across: Email marketing SMS/text campaigns Promotions and launches
Assist with creating and managing marketing workflows , campaigns, and communications
Design marketing materials, including: Flyers Graphics In-store marketing assets Digital signage and in-store video advertising
Assist with campaign coordination, organization, and asset creation
Help brainstorm and execute new marketing initiatives and promotional ideas
Support additional marketing needs as they arise