Marketing Senior Manager-Deposits

Huntington Bancshares Inc•Beachwood, OH

47d•$93,000 - $189,000•Onsite

About The Position

Senior Manager - Consumer and Business Deposits The Senior Manager for Deposits is responsible for developing multi-channel acquisition and deepening strategies for Money Market, Savings and CD accounts for Consumer and Business. This role requires a deep understanding of full-funnel marketing strategies, a high degree of analytic and quantitative orientation, and the ability to frame then effectively communicate a strategic vision to senior partners across multiple disciplines. In addition to acquiring and deepening customers, the role requires a robust understanding of profitability management with the ability to monitor on-going trends, identify areas of opportunity, and design a plan to maximize profitability. The ideal candidate will be a self-starter that excels in identifying growth opportunities with a mindset that improvement is around every corner. The ideal candidate will excel at articulating the strategic business value of marketing initiatives, with a clear understanding of how their efforts drive long-term, enterprise-level revenue growth. The primary responsibility of the senior manager will be to hyper partner with cross-functional leaders across product, data & analytics, and marketing to formulate profitable growth strategies, achieve alignment, then translate that vision to channel leads possessing deep expertise in their space.

Requirements

Bachelor's Degree in Marketing or related field
7+ years of experience in marketing

Nice To Haves

Highly quantitative, analytical, and numbers focused
Strong analytical, problem-solving, and planning skills
Previous experience managing forecasts and budgets
Proven success managing online and offline channels
A self-motivated, energetic, and self-directed learner with high intellectual curiosity
High-powered interpersonal and communication skills
Ability to work individually while also motivating a team
Expert level proficiency in Microsoft Excel and PowerPoint
Familiarity with marketing channels such as direct mail, email, paid search, paid social, targeted display, affiliate, and emerging platforms

Responsibilities

Identify, build, then translate the value of full-funnel performance marketing strategies designed to deliver profitable growth
Manage the production and financial forecasting of all actions to target goals
Establish a framework for growth with the intent to persuade, educate, and enhance understanding across all levels of the organization
Act as a thought leader across various cross-functional departments with the intent to influence, gain alignment, execute, estimate the long-term impact, then refine and expand
Partner with internal data & analytics team members to lead the reporting of campaign performance, financial profitability, and test results
Condense complex analytical findings into effective stories outlining business impact for executive leadership
Remain current with industry trends, leveraging new technologies and strategies to improve performance
Research and monitor competitor activity
Construct and manage a robust test and learn agenda to maximize production while driving efficiency and profitability
Collaborate with product, digital, and UX teams to create impactful user journeys