Marketing Science Senior Analyst

Critical Mass•Chicago, IL

55d•$85,000 - $95,000•Hybrid

About The Position

As a Marketing Science Senior Analyst, your curiosity never ends. The next question is always on your mind, helping you demonstrate the value of marketing science to internal and external stakeholders. You bring in 5+ years of experience, leading others in delivering Marketing Science projects across a broad range of initiatives, with a demonstrated expertise in at least two of the following areas: tracking and measurement, implementation, reporting, data visualization, testing and evaluation, data integration, or statistical modeling. You have experience optimizing digital marketing efforts by systematically using data-driven insights, enjoy collaborating with others, and excel at leading and training juniors to translate findings into clear, actionable and executable insights. You will: Ensure that the analyses, reports, dashboards, and other deliverables created by the team fulfill client needs. Shape analytics content and provide point of view on methodology and technology. Lead the ideation, development and execution of measurement strategies and frameworks. Assist in mapping and implementing data flows and ensure compliance with data governance protocols. Manage, develop and motivate analysts: participate in resourcing, hiring and training planning. Manage daily operations, prioritization, resourcing, and overall analytics delivery of the analytics stack (Google Analytics 4, Google Tag Manager, HubSpot, etc.) Direct and support analyst as they implement and manage website tags and media pixels for ad platforms such as Google Ads, Campaign Manager, Meta, Twitter, Pinterest, LinkedIn, Reddit, etc. Keep abreast of product updates (Adobe Launch Tag Management System), best practices and proactively follow up with required changes in our implementation and appropriate communications. You have: 5+ years' experience in Digital Analytics implementation. B.S. degree in a quantitative or technical field. Including but not limited to economics, mathematics, business, finance, social sciences, computer science, or information management. M.S. degree preferred. Experience with visualization platforms, Tableau is preferred. Advanced Microsoft Excel and Microsoft Office skills, with strong verbal and written communication skills, considerable experience presenting directly to clients. Expertise in media measurement. Experience with Web Analytics Tools, GA4 is preferred. Experience with Tag Management Systems, GTM is preferred. Expertise in Python, R, SQL, or other business-relevant statistical programming language. Experience utilizing paid media platforms (Google, DV360, Meta, TikTok, Pinterest, YouTube, LinkedIn, etc.) Expertise with at least two of the following: data architecture (ETL/data integration), automated data ingestion + reporting, data science and statistical programming, testing and personalization, data visualization, website systems implementation. Experience providing task direction and/or mentoring junior analysts. Experience with ETL techniques, and some involvement in data architecture. Experience with two or more testing platforms such as Monetate, Adobe Target, Piano, etc. UTM tracking experience.

Requirements

5+ years' experience in Digital Analytics implementation.
B.S. degree in a quantitative or technical field. Including but not limited to economics, mathematics, business, finance, social sciences, computer science, or information management. M.S. degree preferred.
Experience with visualization platforms, Tableau is preferred.
Advanced Microsoft Excel and Microsoft Office skills, with strong verbal and written communication skills, considerable experience presenting directly to clients.
Expertise in media measurement.
Experience with Web Analytics Tools, GA4 is preferred.
Experience with Tag Management Systems, GTM is preferred.
Expertise in Python, R, SQL, or other business-relevant statistical programming language.
Experience utilizing paid media platforms (Google, DV360, Meta, TikTok, Pinterest, YouTube, LinkedIn, etc.)
Expertise with at least two of the following: data architecture (ETL/data integration), automated data ingestion + reporting, data science and statistical programming, testing and personalization, data visualization, website systems implementation.
Experience providing task direction and/or mentoring junior analysts.
Experience with ETL techniques, and some involvement in data architecture.
Experience with two or more testing platforms such as Monetate, Adobe Target, Piano, etc.
UTM tracking experience.

Responsibilities

Ensure that the analyses, reports, dashboards, and other deliverables created by the team fulfill client needs.
Shape analytics content and provide point of view on methodology and technology.
Lead the ideation, development and execution of measurement strategies and frameworks.
Assist in mapping and implementing data flows and ensure compliance with data governance protocols.
Manage, develop and motivate analysts: participate in resourcing, hiring and training planning.
Manage daily operations, prioritization, resourcing, and overall analytics delivery of the analytics stack (Google Analytics 4, Google Tag Manager, HubSpot, etc.)
Direct and support analyst as they implement and manage website tags and media pixels for ad platforms such as Google Ads, Campaign Manager, Meta, Twitter, Pinterest, LinkedIn, Reddit, etc.
Keep abreast of product updates (Adobe Launch Tag Management System), best practices and proactively follow up with required changes in our implementation and appropriate communications.