Marketing Research and Data Analyst

Lawrence Group People-posted 8 days ago

Full-time • Mid Level

Hybrid • St. Louis, MO

101-250 employees

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New + Found, Lawrence Group, & Integrate Construction, a development, design and construction consortium, is seeking a data-driven professional to provide analytical insights and strategic support across its three-business enterprise. The Marketing Research and Data Analyst plays a critical role in driving data-informed decisions that enhance client experience and support the firm’s overall growth strategy. This position combines advanced data analytics and market research expertise to uncover insights, identify trends, and measure performance. As the subject matter expert (SME) in maintaining and optimizing CRM data integrity, this role ensures that client and market information is accurate, actionable, and strategically leveraged to advance the firm’s goals. This position will adhere to the enterprise’s core values: · Legendary: We strive to be legendary, from the service we provide to our impact on the community. · Innovation: We’re driven by ideas and creativity. We take calculated risks and embrace opportunities. · Growth: We seek sustainable growth for our clients, our organization, and our employees. · Heart: We lead with heart. We celebrate, appreciate and care for each other. · Trust: We rely on trust to pursue excellence. We speak honestly, act transparently and honor our commitments.

Work closely with the Market Leaders to collect, organize, and analyze data from marketing, sales, and client activities to identify patterns and insights that inform growth strategies
Serve as the subject matter expert in maintaining and optimizing the integrity, accuracy, and consistency of data within the VantagePoint CRM system.
Support and refine client personas based on market and performance data to support targeted business and marketing initiatives.
Build and maintain dashboards and reports in VantagePoint to visualize key trends, performance metrics, and actionable insights for leadership decision-making.
Translate data findings into clear, data-driven recommendations that enhance client experience and support overall firm strategy.
Work closely with Executive Leadership to conduct comprehensive market research to identify current and emerging trends in the architecture, development, and construction industries with an immediate focus in St. Louis, MO, Texas, Florida, & New York.
Analyze competitors and market dynamics to identify opportunities and threats.
Gather information on potential clients, their preferences, and needs.
Monitor regulatory changes and industry news affecting the architecture sector.
Support the marketing team in tracking and analyzing the marketing efforts and strategies of competitors in the applicable industries.
Identify competitive advantages and areas for improvement.
Provide insights to help the company differentiate itself effectively.
Partner with internal stakeholders for project related work including but not limited to post project surveys and analysis
This position partners closely with the Marketing department to develop data-driven strategies and campaigns, providing analytical support in setting marketing goals, KPIs, and performance metrics, while continuously monitoring and reporting on the effectiveness of marketing initiatives to ensure informed decision-making and optimized results.
Collaborate with the marketing team to develop data-driven marketing strategies and campaigns.
Assist in setting marketing goals, KPIs, and performance metrics.
Monitor and report on the effectiveness of marketing initiatives.

Bachelor’s degree in marketing, Business, Statistics, or a related field.
5+ years of proven experience in marketing research and data analysis, preferably in the architecture or construction industry.
Proficiency in data analysis tools and software (e.g., Excel, Tableau, Google Analytics).
Strong understanding of statistical analysis and data visualization techniques.
Strong analytical and critical thinking skills
Knowledge of market research methodologies.
Excellent communication and presentation skills.
Attention to detail and ability to work independently.
Familiarity with CRM systems and marketing automation tools is advantageous, particularly Deltek VantagePoint.

A master's degree is a plus.
General understanding of the AEC industry (nationally and across all markets) the sales cycle across the country.

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