Marketing Representative - La Jolla, CA
About The Position
Associates at California Bank & Trust work in a relationship-centered culture where they are provided with the tools, training, and opportunities to build the best possible relationships with our clients and with each other. Our workplace culture values each associate’s unique experiences, background and perspectives and provides a collaborative environment for all employees to grow and thrive. As a premier California-focused financial services company dedicated to serving its communities, families, and businesses (small, mid-sized and large), CB&T has been active for 70 years and has more than 80 full-service branch offices across the state. This dedication has helped the bank earn recognition as a perennial powerhouse in yearly voting for “Best Bank” and “Best Commercial Bank” from the readers of San Diego Union-Tribune and Orange County Register. Additionally, as a division of Zions Bancorporation, the bank has collected multiple Greenwich Excellence Awards for “Overall Client Satisfaction” in Small Business & Middle Market Excellence Awards. We are looking for a Marketing Representative to join our team in La Jolla, CA .
Requirements
- Typically requires a bachelor’s degree in business, marketing or a related field and 6+ years of marketing or related experience.
- Advanced knowledge of Word, Excel and PowerPoint.
- Advanced organizational and communication skills.
Nice To Haves
- Employee Ambassador preferred banking products
Responsibilities
- Develop and execute comprehensive and innovative marketing plans for California Bank & Trust to drive brand growth, engagement and ROI.
- Create, implement, administer, and/or evaluate marketing programs and project for either the overall marketing function or within an assigned specialty area.
- Plan, develop, and promote bank products and services.
- Support the marketing strategy team with managing integrated campaigns and sponsorships and event planning.
- Collaborate with cross-functional teams, including Cross-Affiliate Marketing, sales, product development, and customer service, to align marketing strategies with organizational goals.
- Leverage digital marketing channels, such as social media, email campaigns, and online advertising, to enhance brand visibility and engagement.
- Monitor and report on campaign effectiveness, providing actionable insights to refine future strategies.
- Stay current with industry best practices and emerging marketing technologies to maintain a competitive edge.
- Develop and maintain relationships with community partners and external stakeholders to support local marketing initiatives.
- Analyze trends, consumer behavior and competitor activities to identify growth opportunities.
- Recommend, implement, and coordinate programs and policies relative to product design, pricing, marketing research, strategy, advertising, sales, incentives, market area development, and/or product and services acceptance.
- Develop marketing materials.
- Ensure all marketing activities comply with relevant banking regulations and company policies.
- May serve as a marketing liaison with internal departments or external agencies to achieve marketing objectives.
- May oversee an assigned marketing budget.
- Perform other duties as assigned.
Benefits
- Medical, Dental and Vision Insurance – START DAY ONE!
- Life and Disability Insurance, Paid Paternal Leave, and Adoption Assistance
- Health Savings (HSA), Flexible Spending (FSA), and dependent care accounts
- Paid Training, Paid Time Off (PTO), and 11 Paid Federal Holidays
- 401(k) plan with company match, Profit Sharing, competitive compensation in line with work experience
- Mental health benefits, including coaching and therapy sessions
- Tuition Reimbursement for qualifying employees
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
501-1,000 employees
