Marketing Representative B - EMS

City of Austin

5d • $30 - $37 • Hybrid

About The Position

JOIN THE CITY OF AUSTIN TEAM At the City of Austin, we are more than just an employer—we are a vibrant community dedicated to shaping one of the nation's most dynamic and innovative cities. As we strive to fulfill our commitment as public servants, it is important that we ground our efforts in a set of guiding principles – Empathy, Ethics, Excellence, Engagement, and Equity – anchors in delivering services that significantly impact the lives of Austinites. Joining the City of Austin means embarking on a purposeful career, contributing to the community, and being part of a forward-thinking organization that values every employee. What Makes the City of Austin Special? Make a Difference: Join a team driving meaningful change in one of the fastest-growing cities in the nation. Value and Innovation : Work in an environment where employees are valued and innovation thrives. Competitive Benefits: Enjoy a comprehensive compensation package that includes generous leave, work-life balance programs, and extensive benefits. Retirement Security: Plan for the future with the City of Austin Employees' Retirement System. Sustainable Transportation Options: Commute easily with access to public transit and bike-friendly infrastructure. Focus on Wellness: Stay healthy through wellness programs, on-site fitness centers, and mental health support. Career Growth: Advance your skills and expertise with professional development and leadership opportunities. Modern Workspaces: Work in innovative and sustainable environments that foster collaboration and inspiration. By joining us, you become part of a community that values its people and is committed to making Austin the most thriving and resilient city in the country. The City of Austin's Emergency Medical Services Department provides 9-1-1 emergency medical response to the citizens of Austin and Travis County serving a population of over 2.2M citizens in a service region of over 1,039 square miles. While most of the assistance we give to the community is medical in nature, the smallest part of what we do involves truly time-critical life-threatening emergencies. Yet everything we do is about service: service to our patients, their families and loved ones; service to our community; and service to the people who make up Austin-Travis County Emergency Medical Services. Under the direction of the EMS Recruitment Program Manager the Marketing Representative B will be tasked with developing and implementing long – range marketing campaigns for the EMS Recruiting Division. This person will be responsible for creating and managing digital content on all social media platforms associated with Austin-Travis County EMS and will engage with stakeholders to promote brand awareness and generate top-talent interest in ATCEMS. When needed, Marketing Representative B will assist the EMS Recruitment Program Manager during the EMS Academy hiring process. Job Description: Marketing Representative B - EMS Purpose: Serve as advisor to customers and potential customers regarding the resolution of issues that affect the sale, installation, and utilization of the organization's products and/or services. Propose changes in products and/or services that may result in cost reductions and savings, as well as increased customer participation.

Requirements

• Graduation with a bachelor's degree from an accredited college or university with major coursework in Marketing, Advertising, Public Relations, Business Administration, Public Administration, Finance. or a related field, plus four (4) years of relevant experience.
• Experience may substitute for the education up to the maximum of four (4) years.
• Knowledge of principles and processes for providing customer and personal services. This includes assessing customer needs, meeting quality standards for services, and evaluating customer satisfaction.
• Knowledge of market strategy and tactics, product demonstration, sales techniques, and sales control systems.
• Knowledge of media production, communication, and dissemination techniques and methods.
• Knowledge of fiscal planning and budget preparation.
• Skill in oral and written communication.
• Skill in handling multiple tasks and prioritizing.
• Skill in using computers and related software.
• Skill in planning and organizing.
• Skill in data analysis and problem solving.
• Ability to write and conduct research.
• Ability to work with frequent interruptions and changes in priorities.
• Ability to train and lead others.
• Ability to establish and maintain good working relationships with other City employees and the public.

Nice To Haves

• Strong digital literacy and technical skills for marketing campaign content and graphic designs.
• Experience conducting market research and analyzing data to measure effectiveness, identify trends and discover new market opportunities and target audiences.
• Experience revamping and creating new social media outlets to enhance ACTEMS recruitment platforms.
• Experience with radio, digital, streaming audio and/or television advertisement.
• Experience with project management.
• Strong interpersonal skills to enhance recruitment and marketing efforts.

Responsibilities

• Develops and maintains budget for projects.
• Develops and evaluates long-range market planning/strategies.
• Works with neighborhood associations, community leaders, political action groups, and other interested groups with on-going projects.
• Uses graphic design principles to support marketing communication campaigns.
• Conducts market research and needs assessment surveys and maintains research and client databases.
• Research requests for information.
• Initiates, designs, and manages the development of promotional campaigns.
• Acts as representative for programs.
• Manages and plans projects/accounts.
• Conducts presentations, tours, and public education programs.
• Evaluates effectiveness of programs.
• Provides marketing consultation to clients.
• Works with outside vendors (media buying, print buying, etc.).
• Develops contracts, surveys, documentation, and forms.
• Maintains Web content; and develops digital advertising, promotional campaigns, and strategies.
• Writes, edits, and follows up on news releases.
• Coordinates, writes, and edits internal and external information/data.
• Develops and generates reports.
• Provides and develops graphic designs.
• Bears responsibility for larger individual projects or acts as an account representative for client programs.
• Works on assignments that are complex in nature where considerable judgment and initiative are required in resolving problems and making recommendations.
• May lead and provide training and guidance to others.

Benefits

• Competitive Benefits: Enjoy a comprehensive compensation package that includes generous leave, work-life balance programs, and extensive benefits.
• Retirement Security: Plan for the future with the City of Austin Employees' Retirement System.
• Sustainable Transportation Options: Commute easily with access to public transit and bike-friendly infrastructure.
• Focus on Wellness: Stay healthy through wellness programs, on-site fitness centers, and mental health support.
• Career Growth: Advance your skills and expertise with professional development and leadership opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees