Marketing Quality Assurance & Process Specialist

First Horizon • Memphis, TN

75d

About The Position

We are seeking a meticulous and process-driven Marketing Quality Assurance (QA) & Process Specialist to take ownership of quality control and operational consistency across all marketing activities. In this role, you'll be responsible not only for managing testing of marketing assets and campaigns but also for establishing scalable QA frameworks, defining governance standards, and ensuring compliance and continuity across cross-functional marketing journeys. Reporting to the Director of Marketing Operations, you will also play a key role in supporting audit readiness and business continuity planning, helping to safeguard the integrity and resilience of our marketing systems and processes. This role is critical in scaling marketing excellence through structure, consistency, and proactive risk management.

Requirements

• 4-6+ years of experience in marketing QA, marketing operations, or digital marketing with a focus on quality control and governance.
• Experience with marketing automation, web and CRM tools (e.g. Salesforce, Marketing Cloud, Sitecore).
• Skilled in QA and testing platforms (e.g., Litmus).
• Strong understanding of campaign logic, data flows, user journeys, and marketing channel integrations.
• Excellent attention to detail, documentation, and problem-solving skills.
• Ability to manage multiple projects and stakeholders in a deadline-driven environment.
• Comfortable translating technical QA concepts into marketing-friendly language.

Nice To Haves

• Familiarity with audit frameworks, compliance standards (GDPR, CAN-SPAM), and risk management in a marketing context.
• Basic knowledge of business continuity planning or disaster recovery.

Responsibilities

• Conduct hands-on end to end QA testing for marketing assets and campaigns to include: Emails, landing pages, forms, automations, and campaign workflows; Journey and campaign launches.
• Develop testing standards for marketing launches.
• Identify and document bugs, inconsistencies, or issues in marketing outputs; collaborate with teams to resolve.
• Design and enforce standardized QA processes across all marketing functions (email, web, paid, content, etc.).
• Develop QA documentation, checklists, SOPs, and approval workflows.
• Oversee QA for complex cross-functional customer journeys involving multiple teams and touchpoints.
• Set up feedback loops and audit trails to improve visibility and accountability across marketing efforts.
• Partner with the Director of Marketing Operations to prepare for internal and external audit reviews by maintaining QA documentation and evidence of controls.
• Support the development and maintenance of marketing business continuity plans (BCP), ensuring risk mitigation strategies are in place.
• Identify operational gaps and recommend process improvements to strengthen resiliency and compliance.
• Ensure all marketing teams keep SOPs and operational controls up to date.

Benefits

• Medical with wellness incentives, dental, and vision.
• HSA with company match.
• Maternity and parental leave.
• Tuition reimbursement.
• Mentor program.
• 401(k) with 6% match.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Credit Intermediation and Related Activities
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees