Marketing Programs Specialist

Qualia•Austin, TX

4d•Remote

About The Position

At Qualia, we've built the leading B2B real estate technology that transforms the home buying and selling experience into a simple, secure, and enjoyable process. Our SMB and Enterprise products bring together users from across the real estate ecosystem---homebuyers and sellers, lenders, title and escrow agents, and real estate agents---onto a single shared digital closing platform, providing greater clarity and transparency to real estate transactions. Today, through our business customers across the country, millions of consumers use Qualia to close on homes every year. Qualia is one of the few at-scale vertical SaaS companies with state-of-the-art agentic AI capabilities, which gives us a once-in-a-generation opportunity to transform how real estate transactions are processed. With recent breakthroughs in multi-agent AI, we're positioned to automate major components of the industry and unlock value far beyond traditional SaaS economics. WHAT YOU'LL WORK ON Qualia is one of the few at-scale vertical SaaS companies with state-of-the-art agentic AI capabilities, which gives us a once-in-a-generation opportunity to transform how real estate transactions are processed. With recent breakthroughs in multi-agent AI, we're positioned to automate major components of the industry and unlock value far beyond traditional SaaS economics. The Marketing Programs Specialist will serve as the operational engine for our prospect and customer marketing motions. You will directly support our Managers, Sr. Managers, and our Director of Demand Generation by executing high-volume campaigns that drive pipeline, advocacy, and customer adoption. This is a hands-on execution role perfect for a marketer who loves the technical side of marketing and wants to learn how a world-class B2B SaaS org operates. You must be comfortable working in an environment where priorities shift based on business needs. This is an owned media role (e.g., email, webinars, gated assets), not a paid media role.

Requirements

2-4 years of B2B marketing with a strong track record in campaign/program management for owned media channels. SaaS experience strongly preferred
Proven ability to build, launch, measure, and optimize multi-touch email campaigns
Experience managing, producing, and promoting B2B webinars
Excellent project management skills: able to define scope/requirements, prioritize appropriately, meet deadlines, and keep stakeholders informed
Strong writing and editing skills; comfortable collaborating cross-functionally
Well-organized self-starter with an ownership mentality and attention to detail
Strong analytical skills with experience building and leveraging reports to track and optimize campaign performance and pipeline contribution
Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and CRM (e.g., Salesforce, Hubspot)
Adept at leveraging AI tools (e.g., Claude, Gemini, ChatGPT)

Nice To Haves

Experience with GoToWebinar, Totango, Riverside, and Amplitude is a plus

Responsibilities

Build and deploy marketing campaigns ensuring flawless execution and cross-functional coordination with PMM, Design, Ops, and Content teams
Manage audience segments to ensure the right message reaches the right prospect/customer at the right time
Partner with demand generation team members to write, build, and QA emails, surveys, in-app guides, and landing pages, ensuring campaigns are technically sound and optimized for deliverability and engagement
Build and launch campaigns for new gated content, ensuring all tracking, forms, workflows, and Salesforce campaigns are executed flawlessly
Leverage AI tools to accelerate campaign production, deployment, and optimization while maintaining quality standards
Serve as the final line of defense for QA on links, copy, rendering, etc
Support in-house webinars in partnership with various internal teams, including content creation, recruitment of speakers, dry runs, video editing, promotion, and operational setup
Manage deliverables for trade partners, including submitting monthly ads, managing sponsored content calendars, and handling invoice payments
Drive customer advocacy by identifying advocates, designing and conducting customer interviews, and producing case studies and testimonials
Support Sales Enablement efforts via list and sequence development
Collaborate with Field Marketing to maximize ROI from sponsored and hosted events through pre-event promotion and post-event follow-up
Maintain reporting frameworks that track actuals vs. targets across customer/prospect segments, products, and campaigns
Identify opportunities to improve campaign performance through better segmentation, messaging, and channel mix, based on engagement metrics, conversion data, and pipeline contribution
Partner with Marketing Operations to analyze campaign performance, create or enhance automated workflows, and ensure data quality and completeness

Benefits

In addition to comprehensive health plans, a 401k program, and commuter benefits, we prioritize family and personal well-being through professional development, parental leave, and a flexible time off policy.
Qualia offers a robust online onboarding program to train new hires, biweekly all hands meetings, and a variety of internal virtual events to keep employees connected.

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