Marketing Planner (Dealer Support)

Latcha + Associates • Farmington Hills, MI

79d

About The Position

As a MAX Edge Planner, using your strategic prowess and creative thinking will drive the success of a group of dealer’s marketing campaigns. You’ll play a pivotal role in conceptualizing, planning, and executing innovative multi-channel campaigns that drive impact at the dealer level. Leveraging your expertise in marketing strategy and consumer behavior, you’ll craft campaigns that resonate with target audiences and achieve our client’s objectives with precision and impact. You'll play a pivotal role in developing innovative, data-driven campaigns that elevate the customer experience and deliver tangible business outcomes for our clients. You'll lead the charge in creating multi-dimensional program plans and tactics that engage audiences across various channels, ensuring a seamless and impactful customer journey. Are you a strategic storyteller with a passion for crafting immersive customer experiences that drive business growth? If you have a knack for blending creativity with data-driven insights, we have an exciting opportunity for you.

Requirements

• Demonstrate a strong understanding of planning processes and deliverables, leveraging this knowledge to drive campaign success in a quick turn environment.
• Showcase a track record of success in managing client relationships and thriving in collaborative team environments.
• Hold a bachelor’s degree in marketing, advertising, business administration, psychology, sociology, or related field.
• Possess a minimum of 4 years within the Direct/Email and/or Digital Marketing discipline, with a background in marketing/advertising.
• Experience working at an individual retailer, dealer, or regional level required.

Nice To Haves

• Familiarity with the Automotive, CRM, and/or Media sectors.
• Understanding of industry-specific challenges and opportunities.
• Previous experience leveraging Automotive Insights: IHS Market, Mintel Reports and Trends, PIN Automotive Products, NVCS/NVBS and similar planning tools preferred.
• Experience using consumer insights tools such as eMarketer, GfK MRI, and Forrester.
• Experience using competitive insight tools such as SparkPost, ahrefs, SEM Rush, Comparmedia, and SimilarWeb.
• Aptitude for rapidly grasping complex business operational concepts.
• Adaptability to changing environments and emerging trends.
• Ability to communicate analytics findings and recommendations clearly and concisely.
• Strategic thinking and problem-solving capabilities.

Responsibilities

• Collaborate closely with Insights, Field Team, and Creative teams to develop comprehensive omni-channel campaign strategies aligned with campaign and client objectives.
• Utilize insights from both 1st and 3rd party analyses to develop and implement multi-channel customer programs that address key moments of need within the customer journey, focusing on core business KPIs.
• Identify and explore new approaches, methods, and channels for effectively communicating with diverse audiences.
• Present sales and service marketing strategies to dealer/dealer group for approval prior to development.
• Harness historical data and insights to identify target audiences for launch campaigns and sales events, ensuring precise targeting and maximum impact.
• Lead the delivery of omni-channel campaigns across email, push notifications, web, mobile apps, social platforms, and other relevant channels to enhance the customer experience.
• Development and implementation of campaign audience and channel journey workflows within the marketing platform, guaranteeing plans are executed as designed and aligned with client expectations.
• Partner with the internal content studio team to ensure appropriate creative as being connected to the campaigns.

What This Job Offers

• Education Level: Bachelor's degree