Marketing Performance & Data Analytics Intern
About The Position
At MMGY Global, we believe nothing can shape your view of the world like travel. So, every day, we share our clients’ stories from our perspective to inspire people to see the world differently. Our personalized service, strategy and creativity connect media, consumers and influencers across the globe, taking people to new places to change their view for the better. At MMGY we inspire people to go places. We’re looking for curious, motivated college juniors, seniors, or recent grads eager to gain hands-on experience in the dynamic world of travel, tourism, and hospitality marketing. Join us this summer in our Overland Park, KS office as a Marketing Performance & Data Analytics Intern for our Summer Internship Program! Join our team as a Marketing Performance and Data Analytics Intern and build real-world experience in performance analytics, data analysis, and campaign optimization. You will work on active client projects, contribute insights that shape marketing strategy, and collaborate with a supportive team of experienced professionals from diverse backgrounds. This internship provides hands-on learning across multiple clients, projects, and business challenges, helping you develop practical analytics and marketing skills for your career. More about our internship Implement Website Tracking: Assist in setting up website tracking tools to monitor key metrics like traffic, conversions, and user behavior Media Creative Reporting: Help track and report on the performance of media creatives across platforms, analyzing engagement and conversion data Dashboard Development: Support the creation and maintenance of dashboards to visualize campaign performance and key metrics KPI Projections: Contribute to projecting KPIs based on data analysis to help set realistic performance goals Global Project: Collaborate with fellow interns across the global agency on a shared client project and gain real-world exposure to cross-market strategy Our Marketing Performance & Data Analytics Intern will gain experience working in tools/platforms like: Tableau, Microsoft Office (Excel, PowerPoint, etc.), Google Tag Manager, Google Analytics 4, Google Campaign Manager, BigQuery, and more
Requirements
- Data Analytics/Business/Marketing Knowledge: A basic understanding or interest in data analytics, business, or marketing. The ability to see how data influences decision-making will be key.
- Willingness to Learn: Eagerness to adapt and grow, staying open to new tools and industry trends.
- Creative: Bringing fresh ideas and thinking outside the box, especially when working with data and problem-solving.
- Innovative: Proactively looking for new ways to improve processes and drive better results.
- Proactive: Taking initiative and anticipating needs without waiting for direction.
- Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.
Responsibilities
- Implement Website Tracking: Assist in setting up website tracking tools to monitor key metrics like traffic, conversions, and user behavior
- Media Creative Reporting: Help track and report on the performance of media creatives across platforms, analyzing engagement and conversion data
- Dashboard Development: Support the creation and maintenance of dashboards to visualize campaign performance and key metrics
- KPI Projections: Contribute to projecting KPIs based on data analysis to help set realistic performance goals
- Global Project: Collaborate with fellow interns across the global agency on a shared client project and gain real-world exposure to cross-market strategy
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What This Job Offers
Career Level
Intern
Education Level
No Education Listed
