Marketing Performance and Attribution Lead

U.S. Bank National Association • Naperville, IL

4d • $111,095 - $130,700

About The Position

The Marketing Performance & Attribution Lead will report to the Head of Digital Platforms and Enablement and is responsible for delivering trusted marketing performance measurements, attribution, and insights across digital and traditional marketing activities. This role connects marketing activity to pipeline, revenue, and ROI, enabling data-driven decision-making, optimization, and planning.
This role works in close partnership with the marketing and key stakeholders internally to ensure performance measurement is fully embedded into campaign execution, workflows, and planning cycles.

Requirements

• Bachelor's degree, or equivalent work experience
• Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results

Nice To Haves

• 5–7 years of experience in marketing analytics, performance measurement, business intelligence, or related fields
• Strong experience delivering dashboards and insights using Power BI, or similar BI tools
• Strong experience with the following -
• Salesforce reporting and dashboard creation
• Marketing analytics & performance platforms (e.g., Salesforce Marketing Cloud Intelligence/Datorama, Domo, Funnel.io
• Website analytics platforms (e.g., Adobe Analytics, Google Analytics, Quantum Metric)
• Solid understanding of attribution concepts, funnel analysis, and marketing ROI measurement
• Ability to translate complex data into clear, actionable insights for non‑technical stakeholders
• Strong collaboration skills and comfort operating in a matrixed, cross‑functional environment

Responsibilities

• Own the marketing performance measurement framework that connects marketing activity to pipeline, revenue, and ROI.
• Define and document attribution requirements and models in partnership with Finance and Sales Ops, including and not limited to - Touch rules, Time windows, Campaign/member requirements, Identifier and data dependencies
• Establish and maintain standardized KPI definitions for such as and not limited to - funnel conversion, pipeline contribution, ROI and channel performance, lead quality and downstream impact
• Partner with CRM Ops and Marketing Operations to identify and document data requirements needed to support attribution and segmentation.
• Own delivery and evolution of Marketing Performance and Pipeline Dashboards in BI and Marketing analytics platforms such as (Power BI, Salesforce marketing cloud Intelligence, tableau etc) ensuring: Clear metric logic and definitions, Consistent interpretation guidance, Reliable refresh and usability
• Establish and run a weekly performance reporting cadence focused on pipeline contribution, funnel health, and ROI.
• Produce performance readouts that translate data into: Clear insights, Risks and opportunities, Actionable recommendations for optimization
• Enable and validate performance measurement for web forms and conversion paths (e.g., FormComplete, vendor implemented instrumentation).
• Analyze web funnel performance and provide insights and recommendations that inform: Conversion rate optimization, Prioritization of high impact pages, A/B or multivariate testing measurement and readouts
• Define and maintain a lead scoring approach for web leads and a Sales facing qualification label.
• Monitor lead quality and downstream funnel performance, incorporating Sales feedback to refine scoring and interpretation.
• Work closely with the Marketing Operations & Performance Enablement Program Lead to: Embed measurement and attribution requirements into campaign execution standards and readiness criteria
• Align dashboards and reporting to operational workflows and planning cycles
• Ensure execution standards support consistent, reliable performance measurement
• Participate in shared operating rhythms (e.g., readiness reviews, performance retrospectives, planning sessions).
• Support insight led planning by creating documentation and guidance that helps marketers interpret and use KPIs effectively.
• Partner on enablement efforts to ensure dashboards and performance insights are consistently used in planning, optimization, and performance reviews.

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees