Marketing Partnership & Procurement Manager

Broughton Partners•Savannah, GA

2h•Onsite

About The Position

The Marketing Procurement Manager is responsible for developing and managing procurement strategy and partnerships with marketing partners and service providers to drive performance, maximize lead capacity, and implement incremental strategies that enhance revenue growth and cost efficiencies. This role combines procurement expertise with direct and hands-on marketing knowledge to ensure efficient allocation of marketing resources while maintaining quality and compliance standards. The position requires strong negotiation skills, strategic oversight of campaign performance, and proactive risk management to ensure compliance and operational excellence.

Requirements

Bachelor’s degree in Business Administration, Supply Chain Management, Marketing, Technology, Analytics or related field or equivalent combination of education and experience.
Five or more years of procurement experience, preferably in Marketing or advertising services within the lead generation category.
Background in agency of vendor-side marketing services or Ad-technology required.
Certification in procurement or supply chain management (CPSM, CPM, or similar) preferred.
Procurement software and Microsoft Office Suite experience is a plus
Strong negotiation and vendor management skills
Experience with commercial negotiations
Proven track record of cost optimization and cost efficiencies
Excellent analytical and problem-solving skills
Strong project management skills
Experience in mass tort marketing or legal marketing
Knowledge of BI and marketing analytics and performance metrics
Experience with marketing compliance requirements

Responsibilities

Oversee end-to-end procurement partnerships with marketing vendors and service providers
Build and maintain relationships with key marketing vendors and service providers
Collaborate with the Marketing Organization to ensure all partnerships align with the Company's objectives
Foster strong relationships with marketing partners to ensure mutual success and long-term growth
Evaluate vendor performance and maintain a preferred vendor database
Conduct regular market analysis to identify new vendors and opportunities for cost savings
Lead negotiations with marketing partners to secure favorable terms in alignment with compliance, commercial, financial, operational, and performance requirements
Ensure agreements protect the Company's interests while maintaining strong partner relationships
Maintain accurate documentation of all vendor agreements and transactions
Oversee campaign execution, optimization, and reporting
Ensure marketing campaigns align with business goals and deliver measurable ROI
Continuously refine strategies to improve lead quality, conversion rates, and overall marketing efficiency
Analyze marketing spend across channels and vendors to identify cost-saving opportunities
Develop and track KPIs for marketing procurement efficiency
Implement cost control measures while maintaining quality standards
Create and maintain procurement budgets for marketing initiatives
Monitor market trends and pricing to ensure competitive rates
Implement measurement frameworks and performance analytics to track campaign effectiveness
Hold marketing partners accountable for meeting key performance indicators (KPIs) and contractual obligations
Identify underperforming areas and implement corrective actions to optimize results
Monitor marketing activities to ensure compliance with regulatory requirements (e.g., TCPA, CAN-SPAM, FTC regulations)
Identify, escalate, and remediate compliance breaches or performance concerns in a timely manner
Proactively mitigate supplier risks to protect the Company's interests
Establish and maintain procurement policies and procedures for marketing services
Ensure vendor compliance with company policies and industry regulations
Collaborate with legal department to ensure vendor contracts meet compliance requirements
Identify, onboard, and test new marketing partners based on annual, quarterly, and monthly demand forecasts
Expand supplier diversity and explore innovative marketing opportunities for revenue growth
Reduce media concentration risks by diversifying marketing channels and mitigating supplier dependencies
Develop and execute testing initiatives with new marketing partners and engagement channels
Prioritize working directly with source media providers to reduce reliance on resellers
Implement scalable and repeatable processes for assessing new opportunities and optimizing existing campaigns