Marketing & Paid Ads Manager - 46115698829

Somewhere • Latin America/Canada, LA

13d • $3,000 - $8,000 • Remote

About The Position

The Creative Marketing & Paid Ads Manager plays a critical role in owning and driving the company’s entire growth engine across both Paid and Organic channels. You will: Manage large-scale ad campaigns. Lead YouTube and email list growth. Guide content strategy across long-form and short-form platforms. This role requires a blend of analytical thinking, creative direction, and technical expertise to ensure consistent lead generation and revenue performance.

Requirements

• 3+ years of experience
• Proven Ad Spend Experience: managing monthly budgets of $20k–$50k+, scaling at $2k/day.
• Organic Strategy & Channel Ownership: experience growing and managing 100k+ YouTube channel and Email List; understanding CTR, AVD, session time, and conversion mechanics.
• Elite Copywriting: ability to write persuasive Ad Scripts, Email Sequences, Funnel Headlines, Thumbnail Text, and sales-focused content.
• Data-driven decision making for both Organic and Paid channels.
• Expertise in testing creatives, audiences, and offers with clear hypotheses.
• Ability to pivot quickly between aggressive paid scaling and fully organic growth.
• Strong background in content direction, thumbnail strategy, and conversion-focused messaging.
• Ads: Google Ads (YouTube), Meta Ads Manager
• Organic/Social: YouTube Studio, ManyChat
• Data/Tracking: Hyros or equivalent
• CRM/Funnels: GoHighLevel
• Automation: Zapier, Make
• Project Management: Notion, Asana

Responsibilities

• Own YouTube channel strategy (100k+ audience): topic research, scripting, packaging (Title + Thumbnail) to drive high CTR.
• Provide creative direction for thumbnails: composition, contrast, curiosity gaps, copy overlays.
• Lead vertical video strategy for Shorts/Reels/TikTok; repurpose long-form content into viral clips and script original short-form content.
• Write and structure Video Sales Letters (VSLs) and website content to persuade organic traffic.
• Drive community engagement and growth across YouTube and Email List, especially when Paid Ads are paused.
• Strategically manage YouTube and Meta campaigns.
• Scale winning campaigns and cut underperformers using ROAS/CPA data.
• Ensure complete tracking accuracy using tools such as Hyros.
• Run structured, scientific tests on creatives, audiences, offers, and funnels.
• Architect the customer journey and automation logic (supported by an Automation Specialist).
• Troubleshoot Zapier connections, ManyChat flows, and system issues.
• Oversee funnel and CRM architecture: tags, pipelines, triggers, and email automations in GoHighLevel.
• Maintain operational efficiency by preparing scripts, systems, and plans proactively.
• Generate consistent leads and sales calls via Paid Ads ($50k+ months) and Organic strategy.
• Grow the YouTube subscriber base and Email List engagement.
• Improve creative performance, including CTRs on thumbnails and ads.
• Deliver ready-to-execute strategies, creatives, and system setups to remove friction for leadership.

Benefits

• Up to 10 days paid vacation leave per year
• 10 paid sick days per year
• 2 paid personal/career development days per year
• 5 paid personal holidays
• 3 paid company holidays during Christmas closure
• Additional holidays subject to HR approval
• Free coaching sessions with designated team members
• Free access to course library (current and future courses)
• Company-sponsored courses or coaching (based on role and business needs)
• Role-related skill development and training support
• Industry education and upskilling support
• Assistance with relevant professional certifications

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed