Marketing & Outreach Intern

Allmark Property Management, Inc.•Allen, TX

13d

About The Position

We are seeking a creative, energetic, and organized Marketing & Outreach Intern to execute local marketing, brand awareness, and social media strategies for our apartment community in Allen, TX. This role focuses on grassroots marketing, digital content creation, social media engagement, community partnerships, event support, and resident engagement. You will help drive leads, tours, and leases through innovative, hyper-local strategies.

Requirements

Strong communication and interpersonal skills
Outgoing personality and comfortable approaching businesses and prospective residents
Working knowledge of social media platforms (Instagram, TikTok, Canva)
Ability to film and edit short-form videos on mobile devices
Reliable transportation and valid driver's license for local outreach
Organized with the ability to follow a structured weekly plan
Self-motivated and able to work independently as well as collaboratively with a team

Nice To Haves

Currently pursuing or recently completed a degree in Marketing, Communications, Business, or related field
Previous experience or interest in real estate or property management
Basic graphic design skills
Familiarity with social media analytics and advertising

Responsibilities

Digital and Social Media Marketing
Create engaging short-form content (TikTok, Reels, Stories) showcasing unit tours, amenities, lifestyle highlights, Best of Allen features, and local business spotlights
Maintain a consistent posting schedule across all social media platforms
Respond to comments and engage with community hashtags to build online presence
Boost posts within a defined budget to reach renters within a 10-mile radius
Track performance metrics and engagement rates
Local Business Outreach and Hyperlocal Marketing
Visit local businesses throughout Allen to build strategic partnerships and alliances
Distribute marketing materials including flyers, brochures, and referral cards
Set up and maintain QR code stands at partner locations
Cultivate ongoing relationships with local business owners and managers
Track which partners generate traffic and leads to measure ROI
Employer Outreach
Deliver and maintain "Employer Housing Kits" to major employers in the area
Include flyers, special employer codes, and current availability sheets
Build and nurture relationships with HR departments
Follow up regularly to maintain partnerships and gather feedback
Event Coordination
Assist in planning and executing resident events and community activities
Support open houses and tour events
Help create memorable experiences that drive leasing activity